Title	KIDS TAKING OVER A BANK
Brand	RECORD BANK
Product/Service	FINANCIAL SERVICES
Category	A05. Branded Live Experience
Entrant Company	HAPPINESS BRUSSELS, BELGIUM
Contributing Company	HAPPINESS BRUSSELS, BELGIUM
Media Agency	CARAT Brussels, BELGIUM
Production Company	POETRY IN MOTION Ghent, BELGIUM

Name	Company	Position
Karen Corrigan	Happiness	Executive Creative Management
Geoffrey Hantson	Happiness	Chief Creative Officer
Philippe Fass	Happiness Brussels	Creative Director
Pieter Claeys	Happiness Brussels	Creative Director
Niek Eijsbouts	Happiness Brussels	Creative Director
Laurie Lacourt	Happiness Brussels	Concept Provider/Art Director
Catherine Hermans	Happiness Brussels	Concept provider/Copywriter
Bill Bilquin	Happiness Brussels	Copywriter FR
Anna Touvron	Happiness Brussels	Graphic Designer
Hans Smets	Happiness Brussels	Group Account Director
Vanessa Boddewijn	Happiness Brussels	Project Manager
Bart Vande Maele	Happiness Brussels	Agency Producer
	Poetry In Motion	Production Agency
Hans Buyse	Poetry In Motion	Film Director
Wannes Destoop	Poetry In Motion	Film Director

The Campaign

After the last banking crisis, banking culture changed. Now, it’s all –or it should be– about openness and simplicity. In fact, these values have always been in the DNA of Record Bank. Record Bank makes banking simple. So simple, even children can explain it. Record Bank is a small player though. How could we get this message across, without having a budget for a big media campaign? Instead of just saying Record Bank makes banking simple, we actually proved it. First we let two Record Bank employees explain their products to children. We then let these kids take over a Record Bank for a whole day. They handled real clients, explained real products and showed some incredible sales talent. The real live experience was captured in an online film.

The live experience got picked up by all national media and sparked conversations on social media: The tone of these conversations? Banks have to start talking to people in a way they really understand. Record Bank was put forward as an example of new banking culture. We underlined the brand promise of Record Bank: Record Bank keeps it simple. You can count on it.

After the last banking crisis, banking culture changed. Now, it’s all –or it should be– about openness and simplicity. Record Bank makes banking simple. Record Bank is a small player though. How could we get this message across, without having a budget for a big media campaign? Instead of just saying Record Bank makes banking simple, we actually proved it with a live experience: First we let two Record Bank employees explain their products to children. We then let these kids take over a Record Bank for a whole day. They handled real clients and explained real products. The real live experience was captured in an online film.