Title	CAN YOU TASTE THE THE
Brand	ECKES-GRANINI
Product/Service	DIE LIMO
Category	A02. Non-Fiction: series or film
Entrant Company	THJNK Hamburg, GERMANY
Contributing Company	THJNK Hamburg, GERMANY

Name	Company	Position
Armin Jochum	Thjnk	CCO
Francisca Maass	Thjnk	Executive Creative Director/Creative Director
Florian Weber	Thjnk	Creative Director
Raphael Schills	Thjnk	Art Director
Niklas Schachtebeck	Thjnk	Copywriter
Moritz Franke	Thjnk	Copywriter
Alexander Berg	Thjnk	Account Manager
Victoria Linz	Thjnk	Account Manager
Katharina Form	Thjnk	Account Manager

The Campaign

To create that awareness, the German comedy and show host duo Joko & Klaas were signed up. And to kick off with, there was a parody of the well-known Mentos commercial featuring German football internationals Kevin Großkreutz and Mats Hummels. In the fake press conference that followed, an apology was made for the accusation of plagiarism. Although much of what happened was never properly cleared up, Joko & Klaas promised to only produce genuine, family-friendly commercials for Die Limo in future. The kick-off spectacle was followed by amusing commercials parodying classic advertising clichés.

Reactions among the target group were positive across the board, such that the video has so far reached just under eight million views and Die Limo’s Twitter account has shown a 355% increase in followers. This set the stage perfectly for the following commercials whose new look made them stand out in the commercial break."

To create that awareness, the German comedy and show host duo Joko & Klaas were signed up. And to kick off with, there was a parody of the well-known Mentos commercial featuring German football internationals Kevin Großkreutz and Mats Hummels. In the fake press conference that followed, an apology was made for the accusation of plagiarism.