| Title | CHECK IN FOR REFUGEES |
| Brand | MORE THAN SHELTERS |
| Product/Service | DOMO |
| Category |
A05. Branded Live Experience |
|
Entrant Company
|
THJNK Hamburg, GERMANY
|
|
Contributing Company
|
THJNK Hamburg, GERMANY
|
|
Contributing Company 2
|
ACHTUNG! Hamburg, GERMANY
|
Credits
| Hannah Hofmann |
Thjnk |
Account Manager |
| Armin Jochum |
Thjnk |
CCO |
| Felicitas Tennstedt |
Thjnk |
Account Manager |
| Mirko Kaminski |
achtung! |
CCO |
| Stephanie Schrenk |
achtung! |
Account Manager |
| Patrick Matthiensen |
Thjnk |
Creative Director |
| Ralph Teichmann |
Thjnk |
Agency Producer |
| Leif Johannsen |
Thjnk |
Creative Director |
| Susanne Nagel |
Thjnk |
Art Buyer |
| Hugo Gstrein |
Thjnk |
Art Director |
| Tanja Braune |
Thjnk |
Art Buyer |
| Rilana von Werne |
Thjnk |
Art Director |
| Pixel Galaxie |
Pixel Galaxie |
Production Company |
| Moritz Schäfer |
Thjnk |
Copywriter |
| Emir Haveric |
Emir Haveric |
Photographer |
| Sebastian Plum |
Thjnk |
Copywriter |
| VERONICA BALLART LILJA |
VERONICA BALLART LILJA |
Illustration |
| Justus Düsenberg |
Thjnk |
Graphic Designer |
| Jana Wallossek |
achtung! |
Trainee |
| Hannah Hofmann |
Thjnk |
Account Manager |
| Sonja Pösel |
Vast Forward/Bildpunktmobilisierung GmbH |
Programmer |
| Felicitas Tennstedt |
Thjnk |
Account Manager |
| Stephanie Schrenk |
achtung! |
Account Manager |
| Ralph Teichmann |
Thjnk |
Agency Producer |
| Susanne Nagel |
Thjnk |
Art Buyer |
| Tanja Braune |
Thjnk |
Art Buyer |
| Pixel Galaxie |
Pixel Galaxie |
Production Company |
| Emir Haveric |
Emir Haveric |
Photographer |
| VERONICA BALLART LILJA |
VERONICA BALLART LILJA |
Illustration |
| Jana Wallossek |
achtung! |
Trainee |
| Sonja Pösel |
Vast Forward/Bildpunktmobilisierung GmbH |
Programmer |
The Campaign
"The social design firm MORE THAN SHELTERS has created a new
type of refugee tent: DOMO. Up to five times more durable than
conventional refugee tents, it can be adapted to both the local climate
and the sociocultural needs of the people living in it. How can we get
DOMO tents to refugees all over the world? The idea:
CHECK IN FOR REFUGEES. We turn a refugee tent into a hotel:
the DOMO Hotel. Every booking becomes a donation to help people
in conflict areas – in the shape of DOMO tents. We launched the
hotel with PR, a website, a guerrilla marketing campaign in other
hotels and banners on hotel reservation sites. And with an opening
day as a media event for dozens of journalists and bloggers."
"A breathtaking success: TV channels, radio stations, the press,
bloggers and journalists cover the launch of DOMO Hotel and make
it one of the nation’s hottest topics. With over225.3 million contacts
generated. The result: the DOMO Hotel was quickly booked solid. In
fact, the idea became so popular that a wellknown hotel chain integrated
our DOMO Hotel into its regular operations. Even two Bundesliga
players from the Hamburger SV and FC St. Pauli football clubs set an
example by booking a night’s accommodation. In one month we collect
more than 860 per day. And DOMO tents were produced. Yet the
greatest success of all is that the first ones are already being used in Nepal."
"CHECK IN FOR REFUGEES. We turn a refugee tent into a hotel:
the DOMO Hotel. Every booking becomes a donation to help people
in conflict areas – in the shape of DOMO tents.
We launched the hotel with PR, a website, a guerrilla marketing
campaign in other hotels and banners on hotel reservation sites.
And with an opening day as a media event for dozens of journalists
and bloggers."