Title	THE PHOTO BOOTH THAT REVEALS YOUR EMOTIONS
Brand	THE WALT DISNEY COMPANY (SPAIN)
Product/Service	FILM
Category	A05. Branded Live Experience
Media Agency 2	HAVAS MEDIA GROUP Madrid, SPAIN
Entrant Company	HAVAS SPORTS & ENTERTAINMENT Madrid, SPAIN
Media Agency	HAVAS SPORTS & ENTERTAINMENT Madrid, SPAIN
Production Company	FREE YOUR MIND Madrid, SPAIN

Name	Company	Position
Jose Antonio Nogales	HSE	Chief Creative Officer
Antonio Simón	HSE	Creative Director
Antonio Simón	HSE	Writters
Natalia Parra	HSE	Writters
Cristina Valle	HSE	Art Director
Gonzalo Alonso	HSE	Junior Art Director
Ruth García	HSE	Client Service Director
Elsa Sanchez	HSE	Account Director
Isabel Gil	HSE	Account Executive
Carmen Díaz Bustamante	HSE	Director of Integrated Production
Adrián Chinchilla	HSE	Producer
Sonsoles Torres	HSE	Producer
Mónica Crespo	HSE	Producer
Nuria Blanco	HSE	Producer
Jaime Lozano	HSE	Producer
Luz Gelado	HM	Directora Servicio al Cliente
Álvaro García	HM	Account Manager
Albert García	HM	Jefe de operaciones
Alberto Montila	HM	Planning Manager

The Campaign

For the movie premiere, Disney sought to arouse interest, in the film, a film about human and their emotions. The Media team chose digital billboards as the main channel, 100 of them strategically situated in Madrid: huge digital billboards in main city squares, video walls in the underground and movie theatres, we even had some during the premiere and TV Talk Shows. The Photo Booth invited people to reveal their emotions. The machine took a series of 5 photos. In each photo, one of our characters served as a model; people just had to imitate them. In the end, participants had their own photo strip. In addition, the photo booth software sent the photos to people’s email or their mobile phones so they could share them using the hashtag #Revealyouremotions. But the most important part of this action was that the photos were revealed through hundreds of digital mediums (ooh and online), making these participants the stars of the campaign.

More than 20,000 emotions were revealed, digitally and through printed pictures from the photo booth. Televisions endorsed the photo booth concept and brought it to their programs. A total of 6.5 million impacts where accounted for. Barcelona also had the photo booth in some of the film promo events. - Facebook: 4M engagement activities and 13,500 new Disney / Pixar fans - Twitter: 537,000 engagement activities. Trending topic on Twitter - Return on Advertising Spend of 145.66 %. Sources: Havas Sport Data Insight, Exclusivistas , Geomex

Spanish people are very expressive and love to show their emotions with gestures. Anger, Joy, Sadness, Disgust and Fear, the main film characters, were the perfect excuse to encourage people to share their emotions. In order to bring the central theme of the movie to the forefront, we came up with the first Photo Booth that reveals people's emotions. Every character of the film was used as an ‘’emotion model’’ for people to mimic them. The Photo Booth invited people to reveal their emotions. The machine took a series of 5 photos. In each photo, one of our characters served as a model; people just had to imitate them. In the end, participants had their own photo strip. In addition, the photo booth software sent the photos to people’s email or their mobile phones so they could share them using the hashtag #Revealyouremotions.