| Title | VR THE FUTURE |
| Brand | SAMSUNG ELECTRONICS |
| Product/Service | SAMSUNG VR |
| Category |
A09. Original Branded Digital or Social media |
|
Entrant Company
|
CHEIL GERMANY Schwalbach, GERMANY
|
|
Contributing Company
|
CHEIL GERMANY Schwalbach, GERMANY
|
Credits
| Roland Rudolf |
Cheil Germany |
Chief Creative Officer |
| Joern Welle |
Cheil Germany |
Executive Creative Director |
| Moritz von Fragstein |
Cheil Germany |
Account Director |
| Daniel Gumbert |
Cheil Germany |
Director Design |
| Daniel Baek |
Cheil Germany |
Art Director Digital |
| Arno Klein |
Cheil Germany |
Art Director |
| Chris Daniel Druecks |
Cheil Germany |
Copywriter |
| Thilo Mueller-Ohldach |
Cheil Germany |
Senior Copywriter |
| Eduard Schöll |
Cheil Germany |
Account Director Digital |
| Anna Schönfeld |
Cheil Germany |
Account Manager Digital |
| Jan Doermann |
Cheil Germany |
Senior Project Manager Digital |
| André Lang |
Cheil Germany |
Senior Application Developer |
| David Bartels |
Cheil Germany |
Application Developer |
The Campaign
The activation of our campaign started in a special edition of BILD, which was delivered to 42 million households in Germany for free. The print ad leads to a dedicated promotion site, which offers the order form for special branded cardboard goggles and an explanation of all details how to setup a mobile phone to take part into the VR journey.
The user has three options to take part:
1. Cardboard (YouTube 360 channel)
2. Samsung Gear VR (mobile app)
3. 2D 360 (smartphone only on YouTube 360 channel)
The content (11 destinations) was very well chosen across Germany. The experience of high quality content and storytelling makes it entertaining as well.
Because of the big media impact, there was a huge coverage of PR to push the positive conversations.
50 million media reach, incl. PR
1.3 million unique visitors
More than 155.000 VR travellers in one week
Average visit per destination 4.3 minutes
One of the biggest newspapers in Germany, BILD, is the perfect platform to get the attention of nearly all Germans. The perfect moment was the 25th anniversary of the German Reunification, where the VR Technology helps to remind what the biggest gift for all citizens is: Freedom. “VR the future” is a journey across Germany in 25 minutes that gives the opportunity to experience this freedom like never before.
An innovative way to combine a new technology with relevant content in an entertaining way.