| Title | WAVE |
| Brand | DECATHLON |
| Product/Service | TRIBORD IZEBER FLOTATION VESTS |
| Category |
A05. Branded Live Experience |
|
Entrant Company
|
ROSAPARK Paris, FRANCE
|
|
Contributing Company
|
ROSAPARK Paris, FRANCE
|
|
Production Company
|
BIRTH Paris, FRANCE
|
Credits
| Jean-francois Sacco |
Rosapark |
Co-founder Chief Creative Officer |
| Gilles Fichteberg |
Rosapark |
Co-founder Chief Creative Officer |
| Jean-patrick Chiquiar |
Rosapark |
Co-founder |
| Mark Forgan |
Rosapark |
Creative Director |
| Jamie Standen |
Rosapark |
Creative Director |
| Nicolas Gadesaude |
Rosapark |
Copywriter |
| Julien Saurin |
Rosapark |
Art Director |
| Sacha Lacroix |
Rosapark |
Managing Director |
| Rozenn Traineau |
Rosapark |
Account Manager |
| Marine Thersiquel |
Rosapark |
Strategic Planner |
| Delphine Cotellon |
Rosapark |
Agency Producer |
| Justine Dudognon |
Rosapark |
Agency Producer |
| Hugo Legrand |
Birth |
Executive Producer |
| Hugues De La Brosse |
Birth |
Director |
The Campaign
One in three water users in France do not wear a floatation vest. Our client, Tribord, makes good, affordable floatation vests.
A street team distributed cans of energy drinks at beaches in the South of France. The cans were actually filled with 100% salt water, designed to give people a taste of drowning. The cans themselves could be used for a reduction on the purchase of a Tribord life vest.
During the operation, sales of the vest increased by 130%, and after the operation stabilized at a 22% increase.
The video was viewed 5.2 million times. 100% of people hated our drink.
This was an online film of a street marketing operation to promote a life vest sold by sports equipment brand Tribord.