Title	THE EYES OF A CHILD
Brand	ASSOCIATION NOEMI
Product/Service	DISABILITIES ASSOCIATION
Category	A05. Branded Live Experience
Entrant Company	LEO BURNETT FRANCE Paris, FRANCE
Contributing Company	LEO BURNETT FRANCE Paris, FRANCE
Production Company	LES TÉLÉCRÉATEURS Paris, FRANCE

Name	Company	Position
Xavier Beauregard	Leo Burnett France	Executive Creative Director
Laetitia Chretien	Leo Burnett France	Art Director
Jean-francois Le Marec	Leo Burnett France	Copywriter
Allan Huon	Leo Burnett France	Art Director
Chloé Lefour	Leo Burnett France	Copywriter
Antoine Grujard	Prodigious	Agency Producer
Thomas Rhazi	Les Télécréateurs	Director
Julien Meurice	Les Telecreateurs	Dop Lighting Cameraman
Arnaud Moria	Les Telecreateurs	Communications Manager
Nathalie Lejeune	Association Noemi	Communications Manager

The Campaign

How can we change the way society views disabilities? We invited children and parents to play an educational game. During this experiment, we asked children and parents to imitate faces projected on a giant screen. Everyone participates with enthusiasm, until a girl with multiple disabilities appears and makes a funny face. Only the children imitate her. The adults all seem too embarrassed. The whole day was filmed. A video was made and spread online. Thanks to this campaign, the Noemi Association makes us question the way we view people with multiple disabilities.

Broad national and international press coverage. (METRO NEWS, The Huffington Post, EuroNews, RTL, DirectInfo, Elle magazine, France3, France5, Corriere della Sera, BiobioChile, Diario da Manha ... More than 5 million views in one month without any media spending. And most important, tweets by the tens of thousands that opened a broad public discussion. Noemi Association increases in friends and followers.

'The Eyes of a Child' is not a classic video ad but an advertising event with an interactive installation in a school and, finally, an educational video.