Title	CHASE THE THRILL
Brand	NISSAN EUROPE
Product/Service	NISSAN JUKE
Category	A08. Original Game/Gaming
Entrant Company	DIGITASLBI FRANCE Paris, FRANCE
Contributing Company	DIGITASLBI FRANCE Paris, FRANCE
Production Company	UNIT9 VR London, FRANCE

Name	Company	Position
Laurent Nuyen	Digitaslbi France	Chief Creative Officer
Sandrine Vissot-kelemen	Digitaslbi France/D2na	Client Service Director Of D2na (digitaslbi Dialog Nissan Agency)
Jean-Baptiste Burdin	Digitaslbi France/D2na	Creative Director
Frederic Roux	Digitaslbi France/D2na	Art Director
Anthony Banks	Digitaslbi France/D2na	Senior Copywriter
Axelle Pisciotta	Digitaslbi France/D2na	Senior Project Manager
Victor Debaere	Digitaslbi France/D2na	Project Manager
Josselin Milon	Unit 9 Vr	Project Manager
Maciej Zasada	Unit 9 Vr	Technical Lead
Pawel Miniszewski	Unit 9 Vr	Game Developer
Riccardo Giuggioli	Unit 9 Vr	Animation
Triada Studio	Unit 9 Vr	City Environment

The Campaign

The Nissan Juke is all about thrills and pushing urban performance to the limit. But our challenge to get people to feel this at the Paris Motorshow, where the cars always look nice, but never actually move. Our primary objective was clear: create a genuinely thrilling Experience that would give Motorshow visitors the physical sensation of speeding through a city with a Juke. We knew that people come to Motorshows to discover exciting innovations, so we decided that we wanted to create something that would truly give a glimpse into the future. We decided to use Oculus Rift technology to develop the kind of immersive, thrilling, innovative Experience we wanted. Then in the conception of the Experience we came up with a unique twist: instead of driving the Juke, visitors would chase it. From the beginning, we wanted to do something that very few Oculus experiences have ever done: to make it genuinely active and put the partipant in control of the experience. So we came up with the solution of having the participant mount a connected treadmill, called a Wizdish, so that they could actually power their Juke-chasing avatar with their own bodies. The execution of Chase the Thrill involved creating a 3D city from scratch, programming an interface to translate effort expended on the treadmill into performance in the Experience, and designing the avatar (incorporating design elements of the Juke). It was a lengthy and highly technical process that pushed Oculus Rift to the limits of its capabilities, and concluded in a wonderfully smooth Experience that gave an incredibly realistic sense of travelling at high speed, complete with Parkour-style jumps, slides and drops.

For Nissan, the number of individual visitors, 5,768, was a huge success. In the end, it was hugely effective way of getting thousands of people to test drive the Nissan Juke, and feel its sporty urban performance, in a very short period of time. Indeed, 17,304 virtual kilmoetres were chased in total. The Experience was in constant demand during the two weeks of the Motorshow, often with a long queue and many visitors coming back for a second or third go. It created a huge positive buzz around Nissan, helping them become the most-mentioned brand on social media at the Motorshow, with 76,639 tweets generated. The widespread coverage of the Experience in the technology and marketing press also heightened the perception of Nissan as an innovative and exciting brand, fulfilling one of their major ambitions.

Chase the Thrill is a Branded Live Experience that differs from Traditional Advertising in several ways : - It is an immersive Experience that the participant can only play Live, on a technically advanced, custom-built installation. - The participant enters this 3D world thanks to the Oculus Rift headset, and physically powers himself or herself around this world, thanks to a connected treadmill. - The Experience gives the participant a completely new way to test the performance of a car – the Nissan Juke – by chasing it around the 3D world in the form of an android avatar.