| Title | YOUNG AGAIN |
| Brand | DNB |
| Product/Service | BANK |
| Category |
A02. Non-Fiction: series or film |
|
Entrant Company
|
TRY/APT/POL Oslo, NORWAY
|
|
Contributing Company
|
TRY/APT/POL Oslo, NORWAY
|
|
Media Agency
|
VIZEUM Oslo, NORWAY
|
|
Production Company
|
MEXIKO MEDIA Oslo, NORWAY
|
Credits
| Lars Joachim Grimstad |
TRY |
Copywriter |
| Egil Pay |
TRY |
Art Director |
| Eirik Sørensen |
TRY |
Art Director |
| Finn Eidam Knudsen |
TRY |
Copywriter |
| Arne Eggen |
TRY |
Account Director |
| Camilla von Borcke |
TRY |
Project Manager |
| Aina Lemoen Lunde |
DNB |
Client |
| Janne Espevalen |
DNB |
Client |
| Mette Olsen |
DNB |
Client |
| Jens Bull |
Mexiko Media |
Producer |
| Kristian Westgaard |
Mexiko Media |
Producer |
| Margret Bergheim |
Mexiko Media |
Director |
| Terje Johnsen |
TRY |
Graphic Designer |
| Jan Kristian Haavi |
Apt |
Designer |
| Odd Sprakehaug |
Mexiko Media |
Photographer |
| Linda Tillier |
Apt |
Digital Producer |
The Campaign
DNB wanted to show that they understand young people and their problems. They are a bank that takes pride in giving their young customers the bank's best terms and conditions.
Young people in Norway hear it all the time: They’re a lazy, self-absorbed and ungrateful generation.
So we let Magne, a stubborn 58 years old man, swap life with Peter, a 22 years old student, for one week. YOUNG AGAIN, the 7 episode web series aired the very same week the experiment happened. Editing was done at night, to implement a new episode the following day.
Magne quickly found out that being young in 2015 wasn't quite as easy as he thought. Every episode ended with DNB reaching out and offering young customers the banks best terms and conditions. On web banners surrounding the content, young customers could read more about DNB's offers.
• YOUNG AGAIN had more than 900.000 views, 70% of them unique – meaning more than 10% of Norway followed an advertising campaign by choice.
• Average viewing time on episodes: 4:38
• YOUNG AGAIN was the most searched keyword at Norway's biggest website, VG, that week.
• Car loans and -insurance to young people both increased with 30% in one week.
• DNB increased in awareness on being the best bank for young people and now leads the other banks by 10%
YOUNG AGAIN was a web series over 7 episodes on Norway's biggest news site, VG.