Title	RELOCKLOVE
Brand	ORANGE
Product/Service	ORANGE FRANCE
Category	A09. Original Branded Digital or Social media
Entrant Company	MARCEL Paris, FRANCE
Contributing Company	MARCEL Paris, FRANCE
Production Company	INDAPROD Paris, FRANCE
Production Company 2	TROUBLEMAKERS.TV Paris, FRANCE

Name	Company	Position
Fabienne Dulac/Quentin Delobelle/Annabel Salesa/Severin Cassan/Laurence Poucan/Esther Gordon	Orange	Advertiser Supervisors
Pascal Nessim/Charles Georges-picot	Marcel	Ceos
Anne De Maupeou	Marcel	Creative Chairman
Fabien Teichner/Dimitri Guerassimov	Marcel	Chief Creative Officers
Lionel Bui	Marcel	Creative Director
Vincent Boursaud/Julien Princet/Eulalia Bartolomeu	Marcel	Art Directors
Damien Veillet/Rodolphe Pedrono	Marcel	Copywriters
Philippe Franc/Jeanne Neuschwander	Marcel	Account Supervisor/Account Manager
Nicolas Levy	Marcel	International Strategies Director
Eva Castrillo/Barbara Cruchet/Manon Lapeyre/Paul Marty	Marcel	Groupm Manager/Project Managers
Mélanie Colleou/Nathalie Rolland/Andréa Forte	Marcel	Pr/Epr Managers/Community Manager France
Louis Da Silva/Maximilien Borne	Marcel	Technical Director/Technical Project Manager
Stéphane Nauroy/Vincent Mayol	Marcel	Creative Technologist/Head Of User Experience
Etienne Durand/Eric Beaufol/Marie Tenegal/Lucia Barroso	Marcel	Developers
Cédric Dubourg/Margaux Bail	Indaprod	Film "alexis/The Photographer": Director And Editor/Director's Assistant
Baptiste Baradat	Indaprod	Film "alexis/The Photographer": Executive Producer
Romain Alary/Maxime Berland	Indaprod	Film "alexis/The Photographer": Chief Operator/Sound Engineer
Julien Faure/Romain Boileau	Troublemakers.tv	Films "lea/Joan" And "charlie/David": Director/Editor
James Hagger/Aurélie Chevalier/Charles Philippe Bowles	Troublemakers.tv	Films "lea/Joan" And "charlie/David": Ceo And Executive Producer/Producer/Producer Assistant
Julien Petit/Kerwin Rolland	Troublemakers.tv	Films "lea/Joan" And "charlie/David": Chief Operator/Sound Engineer

The Campaign

Relock Love is a campaign for the Orange Cloud In september 2014 part of the parapets of the world famous Pont des Arts collapsed. After this incident the french authorities decided to remove the Love Locks, for good. In order to lovers from all over the world not lose their most precious memories we created a new virtual Pont des Arts where all the locks has been reatached at their exact initial spot.

People from 43 countries were been connected to the web site Relock Love. And we had a massive strike on web magazines, blogs and on social networks. People from all over the world has understood how much the cloud was powerfull to protected. Trafic on the Cloud commercial service : + 24 %.

Relock Love is a typical brand content campaign. We used the memories of thousands of couples to created a new virtual Pont des Arts. On the website lovers can find their lock and share their story. Some of them were so touching that we turn them into videos in a documentary style