Title	#PROJECT360
Brand	MAMMUT SPORTS GROUP
Product/Service	MAMMUT
Category	A09. Original Branded Digital or Social media
Entrant Company	HEYE Munich, GERMANY
Contributing Company	HEYE Munich, GERMANY

Name	Company	Position
Christoph Obermeier	Heye Gmbh	Creative Director
Jörg Radehaus	Heye Gmbh	Creative Director
Marco Mehrwald	Heye Gmbh	Creative Director
Rui Gorgulho	Heye Gmbh	Art Director
Dagmar Schott	Heye Gmbh	Copywriter
Benjamin Lüttgen	Heye Gmbh	Copywriter
Nora Hauber	Heye Gmbh	Concept
Bosse Küllenberg	Heye Gmbh	Strategic Planner
Patrick Holtkamp	Heye Gmbh	Account Director
Andreas Andresen	Heye Gmbh	Account Manager
Kathrin Kammerer	Heye Gmbh	Account Manager
Julia Lennertz	Heye Gmbh	Account Manager
Karl Herkt	Heye Gmbh	Innovative Technologies
Philipp Neumann	Heye Gmbh	Programmer
Carlos Hoyos	Heye Gmbh	Designer
Matthias Taugwalder		Innovative Technologies
Roman Königshofer	Roman Königshofer	Kamera
Martin Riess		Producer
Daniel Bartsch		Photographer
Christoph Frutiger		Photographer

The Campaign

As a premium outfitter for alpine sport fans, Mammut was looking for a way to inspire a broad audience for alpine sports – without diluting their brand essence „Absolute alpine“. Our solution is a long-term digital communication concept offering a real benefit for alpine hikers. On project360.mammut.ch, users can follow the world’s most renowned climbing routes via a kind of vertical Street View. Section-by-section, all routes can be interactively explored in 360° views.

Beside the massive media coverage the project achieved more than just opening up new views on alpine sports: Peak by peak, Mammut evolves from a trusted outfitter to an holistic preparation partner for any mountain ascent.

#Project360 is a long-term digital communication concept that offers a real benefit for alpine hikers and opens up new views on alpine sport for everyone. It was launched with an attention-grabbing first ever 360° descent of the Eiger Nordwand by Dani Arnold and Stephan Siegrist, that was accompanied by massive media reports.