Title	805 MILLION NAMES
Brand	UNITED NATIONS WORLD FOOD PROGRAMME
Product/Service	FIGHTING HUNGER WORLDWIDE
Category	A05. Branded Live Experience
Entrant Company	FORSMAN & BODENFORS Gothenburg, SWEDEN
Contributing Company	FORSMAN & BODENFORS Gothenburg, SWEDEN
Production Company	NEW LAND Stockholm, SWEDEN

Name	Company	Position
Fredrik Jansson/Karolina Widell	Forsman/Bodenfors	Copywriter
Staffan Lamm/Andreas Malm	Forsman/Bodenfors	Art Director
Hans Andersson	Forsman/Bodenfors	Account Supervisor
Martin Johansson	Forsman/Bodenfors	Account Manager
Alexander Blidner/Jens Odelbring	Forsman/Bodenfors	Agency Producer
Peter Gaudiano	Forsman/Bodenfors	Digital Agency Producer
Gustav Johansson	New Land	Director
Niklas Johansson	New Land	Director Of Photography
Robin Siwe	Callboy	Editor
Sophie Tamm Christensen	New Land	Producer
Eric Thorsell	-	Sound Design
Stopp/Family	-	Post Production
Lundgren/Lindqvist	-	Web Agency
Mikael Holm	-	Developer
Mathias Eriksson/Charlotte Henriksson/Tereza Franzén	Matter	Pr/Social Media/Content Integration
Thor Nielsen/Jakob Stigler	Be On/Aol Platforms	Media Partners
Artist: Jónsi/Written By: Jón Þór Birgisson/Produced By: Peter Katis	-	Music
'tornado'	-	Song Title
Marina Catena, Zlatan Ibrahimovic/Helena Seger	-	Advertiser's Supervisor

The Campaign

On February 14, Paris Saint-Germain played against Caen at Parc Des Princes. For most of the players, this game was just another day on the job. For Zlatan Ibrahimovi? this was his most important game to date. Underneath his sweater he had 50 new names tattooed. Names of people he'd never met, but still wanted to keep close. Names of some of the 805 million people suffering from hunger today. Even though hunger and malnutrition is the number one risk to health worldwide, these people rarely make the front page. Zlatan may not know how to end world hunger, but he does know how to make the front page of every newspaper in the world. Together with The United Nations World Food Programme, we created an event that turned the spotlight the world has on Zlatan, towards the people who need it more.

- 3.95+ million social interactions - 4500+ television reports and new media articles - A total reach of 870+ million people (Opportunities to see)

Together with The United Nations World Food Programme, we created an event that turned the spotlight the world has on the world famous football player Zlatan Ibrahimovi?, and turned it towards some people who need it more. The event happened live during a game. After scoring a goal Zlatan Ibrahimovi? took off his sweater and revealed the 50 new names he had tattooed on his body. Names of some of the 805 million people suffering from hunger today.