Title	TINY DANCER
Brand	JOHN LEWIS FINANCIAL SERVICES
Product/Service	PREMIER HOME INSURANCE
Category	A01. Direction
Entrant Company	ADAM&EVEDDB London, UNITED KINGDOM
Advertising Agency	ADAM&EVEDDB London, UNITED KINGDOM
Media Agency	MANNING GOTTLIEB OMD London, UNITED KINGDOM
Production Company	BLINK PRODUCTIONS London, UNITED KINGDOM

Name	Company	Position
Ben Priest	Adam/Eveddb	Chief Creative Officer
Ben Tollett	Adam/Eveddb	Executive Creative Director
Richard Brim	Adam/Eveddb	Executive Creative Director
Tammy Einav	Adam/Eveddb	Managing Partner
Jo Cresswell	Adam/Eveddb	Creative
Sian Coole	Adam/Eveddb	Creative
Miranda Hipwell	Adam/Eveddb	Business Director
Mike Beer	Adam/Eveddb	Account Manager
Jack Bayley	Adam/Eveddb	Agency Producer
Agne Acute	Adam/Eveddb	Assistant Producer
Tom Sussman	Adam/Eveddb	Planner
Dougal Wilson	Blink	Director
Ewen Brown	Blink	Producer
Lasse Frank	Blink	Director Of Photography
Joe Guest	Final Cut	Editor
Tom Harding	Mpc	Vfx Supervisor
Julie Evans	Mpc	Executive Producer
Hannah Ruddleston	Mpc	Post Producer
Anthony Moore	Factory	Audio Post Producer
Jean Clement-soret	Mpc	Colourist

The Campaign

Spurred on by the 1970’s classic, the advert sees a charismatic young girl play, prance and pirouette around her home, overseen by her father and incredulous brother. As the viewer follows her impassioned performance, we see her energy for dance almost lead to a series of accidental damage mishaps, but fortunately the contents in the home remain undamaged and unbroken. The advert reminds views that John Lewis Premier Home Insurance offers customers peace of mind, allowing them to enjoy family life’s ups and downs - knowing that they have protection in place, they can simply let life happen.