ROBIN

TitleROBIN
BrandGENIUS
Product/ServiceGENIUS BREAD
Category A10. Animation
Entrant Company ADAM&EVEDDB London, UNITED KINGDOM
Advertising Agency ADAM&EVEDDB London, UNITED KINGDOM
Media Agency THE7STARS London, UNITED KINGDOM
Production Company PASSION PICTURES London, UNITED KINGDOM
Credits
Name Company Position
Ben Priest Adam/Eveddb Chief Creative Officer
Ben Tollett Adam/Eveddb Executive Creative Director
Richard Brim Adam/Eveddb Executive Creative Director
Aidan Mcclure Adam/Eveddb Creative Director
Laurent Simon Adam/Eveddb Creative Director
Harriet Jones Adam/Eveddb Business Director
Matt Dankis Adam/Eveddb Account Manager
Elaine Miller Adam/Eveddb Planner
Matt Craigie Adam/Eveddb Head Of Tv
Anthony Moore Factory Sound Designer
Kyra Buschor Passion Pictures Director
Constantin Paeplow Passion Pictures Director

The Campaign

A sector usually dominated by people happily divulging their bowl movements, we wanted to approach the subject of gluten intolerance and bloating in a way that was more palatable. Kyra and Constantin’s bread obsessed animals who were inspired by their famous Rollin’ Wild creatures allowed us to explain the benefits of Genius gluten free bread in a way that was simple yet sharable. Perfect for a brand with a limited media budget.