Title | ROBIN |
Brand | GENIUS |
Product/Service | GENIUS BREAD |
Category |
A10. Animation |
Entrant Company
|
ADAM&EVEDDB London, UNITED KINGDOM
|
Advertising Agency
|
ADAM&EVEDDB London, UNITED KINGDOM
|
Media Agency
|
THE7STARS London, UNITED KINGDOM
|
Production Company
|
PASSION PICTURES London, UNITED KINGDOM
|
Credits
Ben Priest |
Adam/Eveddb |
Chief Creative Officer |
Ben Tollett |
Adam/Eveddb |
Executive Creative Director |
Richard Brim |
Adam/Eveddb |
Executive Creative Director |
Aidan Mcclure |
Adam/Eveddb |
Creative Director |
Laurent Simon |
Adam/Eveddb |
Creative Director |
Harriet Jones |
Adam/Eveddb |
Business Director |
Matt Dankis |
Adam/Eveddb |
Account Manager |
Elaine Miller |
Adam/Eveddb |
Planner |
Matt Craigie |
Adam/Eveddb |
Head Of Tv |
Anthony Moore |
Factory |
Sound Designer |
Kyra Buschor |
Passion Pictures |
Director |
Constantin Paeplow |
Passion Pictures |
Director |
The Campaign
A sector usually dominated by people happily divulging their bowl movements, we wanted to approach the subject of gluten intolerance and bloating in a way that was more palatable. Kyra and Constantin’s bread obsessed animals who were inspired by their famous Rollin’ Wild creatures allowed us to explain the benefits of Genius gluten free bread in a way that was simple yet sharable. Perfect for a brand with a limited media budget.