| Title | EVERYDAY HEROES |
| Brand | IKEA GLOBAL COMMUNICATIONS |
| Product/Service | DEPARTMENTS STORES |
| Category |
A02. Script |
|
Entrant Company
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
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Advertising Agency
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Media Agency
|
BE ON Stockholm, SWEDEN
|
|
Production Company
|
ANONYMOUS CONTENT Culver City, USA
|
Credits
| Adam Ulvegärde |
Forsman/Bodenfors |
Art Director |
| Joakim Labraaten |
Forsman/Bodenfors |
Copywriter |
| Martin Joelsson |
Forsman/Bodenfors |
Designer |
| Olle Victorin |
Forsman/Bodenfors |
Account Supervisor |
| Katarina Klofsten/Maria Hallenborg |
Forsman/Bodenfors |
Account Director |
| Jens Odelbring |
Forsman/Bodenfors |
Agency Producer |
| Peter Gaudiano/Jimmy Wulff |
Forsman/Bodenfors |
Digital Agency Producer |
| Joachim Back |
Anonymous Content |
Director |
| Brian Quinlan |
Anonymous Content |
Producer |
| Jan Velicky |
Anonymous Content |
D.o.p |
| Jeppe Bodskov |
Anonymous Content |
Editor |
| Eric Stern |
Anonymous Content |
Executive Producer |
The Campaign
The toilet brush. The clothes hanger. The wall-mounted hook behind the door. Without thinking, we
rely on them daily and it's not until they're gone that we miss them dearly. Unlike furniture we
proudly place in the centre of a room for people to gather around and admire, the life of an everyday
hero is secluded and sometimes, quite dreadful. Day in and day out, they do their best to improve
our lives at home. In return, they're literately getting spat on, stepped on and 'put in a corner'.
Creative Execution
VO:
Here’s to them …
the everyday heroes we all take for granted.
Self-sacrificing souls …
living in the shadows of others.
Here’s to them …
who’ve always got your back …
always reach out a hand …
and always stand by your side.
Fearless soldiers …
who serve in the trenches for the greater good.
Reliable workhorses …
who light up your day - day in and day out.
This is for them …
those who constitute the true definition of …
an everyday hero.