| Title | CLEAN THE OCEAN |
| Brand | T.D.G.VERTRIEBS |
| Product/Service | HOUSEHOLD CLEANER |
| Category |
D05. Other packaging |
|
Entrant Company
|
KOLLE REBBE Hamburg, GERMANY
|
|
Advertising Agency
|
KOLLE REBBE Hamburg, GERMANY
|
Credits
| Stefan Kolle |
Kolle Rebbe Gmbh |
Chief Executive Officer |
| Sascha Hanke |
Kolle Rebbe Gmbh |
Executive Creative Director |
| Christian Doering |
Korefe |
Creative Director Design/Designer |
| Jana Behrens |
Korefe |
Project Manager |
| Lorenz Ritter |
Kolle Rebbe Gmbh |
Unit Creative Director Copyright |
| Katharina Ullrich |
Korefe |
Designer/Photographer |
| Foekje Fleur |
- |
Designer |
| Sebastian Arends |
Kolle Rebbe Gmbh |
Final Artwork |
Brief Explanation
T.D.G is a german company that produces and distributes innovative products and packaging. Among their products are highly awarded items as THE DELI GARAGE and L'EAUNDRY.
The Brief
Develop a concept for a biodegradable cleaner that stands out from the market and includes a sustainable packaging concept.
How the final design was conceived
The packaging concept is based on the insight that 'second use' is better than throwing away stuff – even if it is biodegradable. Thus we didn't think about environment-friendly synthetic material but about material that lasts and pushes the idea of 'second use'.
Indication of how successful the outcome was in the market
Today, 4.8 million tons of plastic waste is swimming in the world's oceans. While more and more people are using biodegradable cleaning products, most of these are sold in plastic bottles. Each plasticbottle less sold means less plastic waste in the oceans. With CLEAN THE OCEANS people can not only contribute to that but also reward themselves and display their sustainable thinking to their social peergroup: the cleanserbottle turned into a beautiful and unusual vase is a sure to be topic in every conversation.