Title	CLEAN THE OCEAN
Brand	T.D.G.VERTRIEBS
Product/Service	HOUSEHOLD CLEANER
Category	E01. Consumer Products
Entrant Company	KOLLE REBBE Hamburg, GERMANY
Advertising Agency	KOLLE REBBE Hamburg, GERMANY

Name	Company	Position
Stefan Kolle	Kolle Rebbe Gmbh	Chief Executive Officer
Sascha Hanke	Kolle Rebbe Gmbh	Executive Creative Director
Christian Doering	Korefe	Creative Director Design/Designer
Jana Behrens	Korefe	Project Manager
Lorenz Ritter	Kolle Rebbe Gmbh	Unit Creative Director Copyright
Katharina Ullrich	Korefe	Designer/Photographer
Foekje Fleur	-	Designer
Sebastian Arends	Kolle Rebbe Gmbh	Final Artwork

Brief Explanation

T.D.G is a german company that produces and distributes innovative products and packaging. Among their products are highly awarded items as THE DELI GARAGE and L'EAUNDRY.

The Brief

Develop a concept for a biodegradable cleaner that stands out from the market and includes a sustainable packaging concept.

How the final design was conceived

The packaging concept is based on the insight that 'second use' is better than throwing away stuff – even if it is biodegradable. Thus we didn't think about environment-friendly synthetic material but about material that lasts and pushes the idea of 'second use'.

Indication of how successful the outcome was in the market

Today, 4.8 million tons of plastic waste is swimming in the world's oceans. While more and more people are using biodegradable cleaning products, most of these are sold in plastic bottles. Each plasticbottle less sold means less plastic waste in the oceans. With CLEAN THE OCEANS people can not only contribute to that but also reward themselves and display their sustainable thinking to their social peergroup: the cleanserbottle turned into a beautiful and unusual vase is a sure to be topic in every conversation.