| Title | WRAPPED REPORT |
| Brand | EMMENTALER SWITZERLAND |
| Product/Service | CHEESE |
| Category |
A03. Publications & Brand Collateral |
|
Entrant Company
|
LEO BURNETT SCHWEIZ Zürich, SWITZERLAND
|
|
Advertising Agency
|
LEO BURNETT SCHWEIZ Zürich, SWITZERLAND
|
Credits
| Axel Eckstein |
Leo Burnett Schweiz Ag |
Executive Creative Director |
| Martin Arnold |
Leo Burnett Schweiz Ag |
Copy Writer |
| Johannes Dörig |
Leo Burnett Schweiz Ag |
Art Director |
| Philipp Dornbierer |
Yehteh |
Illustrator |
Brief Explanation
Our client wanted to create a different annual business report and we came up with the idea of
having the whole report in its entirety printed on cheese storage paper.
The Brief
We've used cheese storage paper to have the annual business report of our popular cheese client
printed on. It was accompanied by illustrations in coherence with the product and service - cheese
and its manufacture.
How the final design was conceived
Our illustrator focused on these main points in the report: Focal point, product line,
quality/technique, production, export, winners, repports, results and case studies, this all
accompanied by illustrations held in the clients CI/CD colors and had approx. 9 illustrations –
united in one grand, main one.
Indication of how successful the outcome was in the market
Its a new and innovative way to portray an annual report, that has in previous years, steady been
printed in book form.