| Title | SPIRITS OF THE NIGHT |
| Brand | KLAMAUK |
| Product/Service | RECORD LABEL |
| Category |
A02. 360° Brand Identity |
|
Entrant Company
|
LEO BURNETT FRANKFURT, GERMANY
|
|
Advertising Agency
|
LEO BURNETT FRANKFURT, GERMANY
|
Credits
| Michael Fluhr |
Leo Burnett |
Designer/Illustrator |
| Hans Juergen Kaemmerer |
Leo Burnett |
Creative Director |
| Manuel Rentz |
Leo Burnett |
Copywriter |
Brief Explanation
Klamauk is an independent record label. Their music is part of the lifestyle of a new generation of young people.
The Brief
Give our label a unique visual identity
How the final design was conceived
To set ourselves apart, we took a really close look at our target group. And we met many interesting characters in the process. This inspired us to interpret these characters as mythical figures, such as the weird genius "Professor Dr. Manfred", "Puggy", Stuntman "Dan" and "Mortimer" who speeds through the city on his "Bonanza-bike". And we developed corresponding futuristic inventions, such as the "insane tasty toaster" and the "incredible muscle suit". Soon, a complete parallel universe was born, embodied on album covers, posters, flyers, magazines, online and at events in clubs. There’s even an interactive stage design, to breathe life into the Klamauk universe.
Indication of how successful the outcome was in the market
As a result, Klamauk vinyls are requested by fans all over the world. New artists want to release their music with the label, and clubs fill up with audiences excited to be part of the Klamauk universe.