Title	100% FRESH ORANGE JUICE
Brand	MYMUESLI
Product/Service	OH! SAFT
Category	D02. Beverages (alcoholic/non-alcoholic)
Entrant Company	LEO BURNETT FRANKFURT, GERMANY
Advertising Agency	LEO BURNETT FRANKFURT, GERMANY
Advertising Agency 2	LEO BURNETT - LAEUFER Berlin, GERMANY

Name	Company	Position
Andreas Pauli	Leo Burnett	Chief Creative Officer
Andreas Laeufer	Leo Burnett	Executive Creative Director
Stefan Nauert	Leo Burnett	Art Director
Agnieszka Gast	Leo Burnett	Senior Art Director
Matthias Mueller	Leo Burnett	Agency Producer

Brief Explanation

The German food company OH-Saft! offers freshly press orange juice every day. Via a subscription, their customers get a box of fresh oranges delivered to their home every two weeks . An electrical citrus press is being supplied for free. So this is a very convenient way of getting your vitamin kick in the morning.

The Brief

What happens if you don't have time to press your fresh orange juice in the morning? We were asked to design a bottle. The idea of using a citrus press as a reference came quickly. As it is the most authentic way of pressing juice. The action itself (rotating movement) refers to pressing an orange and opening a screw bottle.

How the final design was conceived

We then produced various models via 3D printing, until we found the perfect shape for bottle and lid, which was then produced by a german glass manufacturer.

Indication of how successful the outcome was in the market

We reclaimed an overlooked, second-nature gesture (opening a bottle) and linked it to the pressing and squeezing action characteristic of a citrus press. The message of 100% fresh orange juice is communicated perfectly.