| Title | KLAMAUK VINYLS |
| Brand | KLAMAUK |
| Product/Service | RECORD LABEL |
| Category |
D05. Other packaging |
|
Entrant Company
|
LEO BURNETT FRANKFURT, GERMANY
|
|
Advertising Agency
|
LEO BURNETT FRANKFURT, GERMANY
|
Credits
| Michael Fluhr |
Leo Burnett |
Designer/Illustrator |
| Hans Juergen Kaemmerer |
Leo Burnett |
Creative Director |
| Manuel Rentz |
Leo Burnett |
Copywriter |
Brief Explanation
Klamauk is an independent record label. Their music is part of the lifestyle of a new generation of young people.
The Brief
Give our label a unique visual identity
How the final design was conceived
To set ourselves apart, we took a really close look at our target group. And we met many interesting characters in the process. This inspired us to interpret these characters as mythical figures. And we developed corresponding futuristic inventions, such as the “insane tasty toaster” and the “incredible muscle suit”. Soon, a complete parallel universe was born. All brought to life on our album covers in a unique illustration style, giving every single cover a story of its own.
Indication of how successful the outcome was in the market
As a result, Klamauk vinyls are searched-for collector‘s items, requested by fans all over the world.