ZÜRICH TOURISMUS CONCIERGE
| Title | ZÜRICH TOURISMUS CONCIERGE |
| Brand | ZÜRICH TOURISMUS |
| Product/Service | TOURISM |
| Category |
A06. Posters |
|
Entrant Company
|
WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
|
|
Advertising Agency
|
WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
|
|
Media Agency
|
PHD SWITZERLAND Zurich, SWITZERLAND
|
Credits
| Livio Dainese |
Wirz/Bbdo |
Executive Creative Director |
| Fernando Perez |
Wirz/Bbdo |
Executive Creative Director |
| Simon Smit |
Wirz/Bbdo |
Copywriter |
| Niels Schäfer |
Wirz/Bbdo |
Art Director |
| Katrin Von Niederhäusern |
Wirz/Bbdo |
Graphic Designer |
| Lucia Burtscher |
Wirz/Bbdo |
Account Supervisor |
| Fabiana Imhof |
Wirz/Bbdo |
Account Director |
| Roman Emunds |
Wirz/Bbdo |
Planning Director |
| Martin Sturzenegger |
Zürich Tourismus |
Director |
| Marc Bertschinger |
Zürich Tourismus |
Marketing/E-business Manager |
Brief Explanation
Zurich seems to be nice and quiet. But there is also a wild side to the city with its many bars, night clubs and restaurants. The campaign is aimed at groups of friends or couples who want to enjoy a wild city trip in Europe.
The Brief
Communicate that Zurich is a cultural hub with lots of art, night life, restaurants and shopping.
How the final design was conceived
We went for a cinematic look evocative of a movie teaser since the main function of the poster is to get people to view the corresponding online films.
Indication of how successful the outcome was in the market
The posters with their unexpected and surprising way of advertising Zurich - devoid of all the usual Swiss clichés, helped many viewers to see the town with fresh eyes.