| Title | MERRY BEEPING CHRISTMAS |
| Brand | ORAL B |
| Product/Service | DENTAL HYGIENE |
| Category |
F04. Sound Design |
|
Entrant Company
|
PUBLICIS LONDON, UNITED KINGDOM
|
|
Advertising Agency
|
PUBLICIS LONDON, UNITED KINGDOM
|
|
Production Company
|
TANTRUM London, UNITED KINGDOM
|
|
Production Company 2
|
ENVY London, UNITED KINGDOM
|
Credits
| Andy Bird |
Publicis London |
Executive Creative Director |
| Noel Sharman |
Publicis London |
Creative Director |
| Steve Glenn |
Publicis London |
Creative Director |
| Ben Smith |
Publicis London |
Copywriter |
| Dan Kennard |
Publicis London |
Art Director |
| Troy Parsonson |
Publicis London |
Business Director |
| Toby Brown |
Publicis London |
Account Manager |
| Phillip Bott |
Publicis London |
Planner |
| Clare Young |
Publicis London |
Executive Agency Producer |
| Tori Murphy |
Publicis London |
Agency Producer |
| Stephen Pipe |
Tantrum |
Director |
| Stuart Wrigglesworth |
Tantrum |
Producer |
| Clare Smith |
Tantrum |
Producer |
| Sarah Gardner |
Tantrum |
Production Manager |
| Ian Murray |
Vision |
Director Of Photography |
| Matt Chodan |
Gorilla |
Editor |
| Arge |
Envy |
Sound Design |
Brief Explanation
The Oral-B brand is a worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company since 2006, the Oral-B brand includes manual and power toothbrushes for children and adults, oral irrigators, oral care centers and interdental products, such as dental floss. Oral-B toothbrushes are used by more dentists than any other brand worldwide.
The Brief
The brief was to create engaging, shareable content that would help people reconsider the importance of oral care during the Christmas period.
How the final design was conceived
Our insight was that most advertising shows a flawless, perfect version of Christmas. But the reality can be quite different, with stressful and difficult moments. Oral-B products look after our teeth, enabling us to have a great smile at Christmas whatever the circumstances.
Indication of how successful the outcome was in the market
Sound design was at the heart of our solution. We created a film that captured the imperfect moments at Christmas, rather than showing the flawless festive season found in most ads. The beeps that block out swear words uttered by each character are timed to play the melody of a Christmas carol.