| Title | RAINY INVITE |
| Brand | MK NORWAY |
| Product/Service | HOUSE OF BERGEN |
| Category |
A05. Self-Promotion |
|
Entrant Company
|
MK NORWAY Oslo, NORWAY
|
|
Advertising Agency
|
MK NORWAY Oslo, NORWAY
|
Credits
| Øystein Vik |
Mk Norway |
Art Director |
| Jens Gundersen |
Mk Norway |
Art Director |
| Armando Zuniga |
Mk Norway |
Creative Director |
| Per Lund |
Mk Norway |
Graphic Design |
Brief Explanation
The advertising agency MK Norway was born in Bergen. A small city on the west of Norway housing only 259,000 inhabitants and vastly known for its endless rainy days all year long. But what people don’t know, is that Bergen is more than rain.
To promote the opening of our Oslo office, we decided at MK Norway that it was worth bragging about our hometown artistic swag and for that, we created House Of Bergen. A space that would pay tribute to Bergen artists from different disciplines and a little bit, to show that rain can be fun too.
The Brief
Oslo, the capital of Norway is the place to be if you want to compete over the largest advertising clients in Norway.
So we decided to open an office in Oslo, and we brought the rain.
The goal was to get noticed as a new Advertising agency in Oslo, and to show that Bergen is more than rain.
It is a city flooded with creative talent. Our target audience was commercial press, competing advertising agencies in Oslo and new business/Clients in Oslo.
How the final design was conceived
The creative execution had a direct link to what people usually think about Bergen, the rainy days all year long.
We used this to our advantage when we opened our Oslo office, and sent out our Rainy invite. The Invitation contained a plastic cloud injected with water.
In the bottom of the invitation we placed a card, printed in part with water reactive ink, that looked empty at first glance. To see the message just follow the instructions, and squeeze the rain on the card.
Indication of how successful the outcome was in the market
We launched our campaign in October 2014 and by the end of the year MK Norway became no 8 in Kampanje.com`s (main national fora for the media and advertising business in Norway) Top 10 talked-about-agencies in Norway 2014. A list we had never been on before.
House of Bergen got tons of national and international press-coverage including a live debate with Norwegian celebrities on national television about Oslo vs. Bergen. The House of Bergen by MK Norway- Project was honored by the Marketing Council of the City of Bergen for bringing Bergen artists and design out to the world. Last but not least, MK Norway got several invitations to national pitches and signed some new clients, in the time period immediately following the campaign.