| Title | RHINO |
| Brand | NOAH * MENSCHEN FÜR TIERE |
| Product/Service | NOAH |
| Category |
F06. Photography |
|
Entrant Company
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Advertising Agency
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Credits
| Ralf Heuel |
Grabarz Und Partner |
Chief Creative Officer |
| Andre Price/Jan-florian Ege |
Grabarz Und Partner |
Creative Director |
| Andre Price |
Grabarz Und Partner |
Art Director |
| Ralf Heuel/Jan-florian Ege |
Grabarz Und Partner |
Copywriter |
| Biljana Retzlik |
Grabarz Und Partner |
Account Manager |
| Yasemin Boyraz |
Grabarz Und Partner |
Graphic Designer |
| Indra Hohns |
Grabarz Und Partner |
Art Buyer |
| Katrin Redeker |
Grabarz Und Partner |
Production |
| Anne Swierczynski |
Grabarz Und Partner |
Final Artwork |
| Alexander Von Reiswitz |
- |
Photographer |
| - |
C/O Expose Photographers |
Respresentation |
| - |
Gloss Postproduction Gmbh |
Post Production |
| Christian Mai |
- |
Producer |
| Christian Völkner |
- |
3d Artist/Designer |
| Tommy Szewczuk/Edwin Immel |
- |
Retoucher |
| Christian Völkner/Andre Price |
- |
Illustrator |
Brief Explanation
Still, quiet and completely unnoticed by the public one of the most magnificent species of our planet dies: the rhinoceros. Hunted and killed not for it’s meat, but for it’s horn that is used for questionable arts and pseudo-medicines.
The Brief
Actually, this is crying out for a global TV campaign. But the non-profit animal welfare organization NOAH just didn’t have budget for it. So we went for a unconventional looking billboard Campaign to attract to NOAHs cause.
How the final design was conceived
Campaigns likes these often works with a graphic imagery. „In the face“ so to say. With images of suffering animals. Problem: The people tend to look away because of denial or the fact they are hardened. Our solution: A high-quality and aesthetic photograph that shows the absurdity between perverted art and the necessity of slaughtering these animals. It was the goal to make people "look" and „think“ again.
Indication of how successful the outcome was in the market
Our design showed that NOAH is a special and serious organization that goes different ways to draw attention to their causes. The high quality of the layout and design showed that NOAH truly appreciates a different procedure and registered a rise in page visits and donations.