| Title | ALL AROUND MOSCOW |
| Brand | GLBA (GLOBAL LOCAL BRANDING ALLIANCE) |
| Product/Service | GLBA CONFERENCE IN MOSCOW |
| Category |
A05. Self-Promotion |
|
Entrant Company
|
DEPOT WPF Moscow, RUSSIA
|
|
Advertising Agency
|
DEPOT WPF Moscow, RUSSIA
|
Credits
| Alexandr Zagorsky |
Depot WPF |
Creative Director |
| Irina Korotich |
Depot WPF |
Art Director |
| Tatyana Mikolaevskaya |
Depot WPF |
Designer |
| Ekaterina Lavrova |
Depot WPF |
Project Leader |
| Anna Smirnova |
Depot WPF |
Project Leader |
| Alexey Andreev |
Depot WPF |
Creative Director |
Brief Explanation
Seven privately owned, strategic branding companies representing America, Europe, South Africa, China, Brazil, Turkey and Russia have joined together, each with specialists across all design disciplines and with over 20 years of experience. It uses global reach to create local branding solutions.
The Brief
In September 2015 GLBA's semiannual meeting was organized in Moscow. We needed to create brand identity & posters for the event with a goal to attract local clients' attention to the branding alliance.
How the final design was conceived
The branding conference was to take place in Moscow and we decided to reflect key city symbols in its brand design. The identity of the event provides a helicopter view and shows the city from a new angle of view. We are telling that our city consists of rings and circles; that there is movement, there is circularion, there are marry-go-rounds and bright colors we like so much. The logo supports the main idea of the project. Everything spins in Moscow, everything spins around Moscow.
Indication of how successful the outcome was in the market
The results were amazing: the identity of the event was appreciated as GLBA's concept of identity for the Moscow city. Information about the event (together with the posters and GLBA background) was published and discussed in the most popular city newspapers, including Metro. We got free media coverage comparable with a broad-scale advertising campaign. Moreover, journalists, clients and foreign partners liked the identity so much that they made us propose the project to Moscow authorities and make the project live as official identity of Moscow.