| Title | MADE BY KIDS |
| Brand | HAAS |
| Product/Service | HAAS PUDDINGS |
| Category |
D01. Food |
|
Entrant Company
|
DEPOT WPF Moscow, RUSSIA
|
|
Advertising Agency
|
DEPOT WPF Moscow, RUSSIA
|
Credits
| Alexey Fadeev |
Depot Wpf |
Creative Director |
| Nikita Ivanov |
|
Art Director |
| Vadim Brixin |
Depot Wpf |
Illustrator |
Brief Explanation
Puddings are among many goods produced by The Ed. Haas International Group, a large production and distribution partner for strong foodstuff and confectionary brands in Austria and Eastern Europe.
The Brief
To create a limited edition packaging for Haas puddings. To attract attention to the brand and highlight it among the competitors.
How the final design was conceived
'Don't be so serious!' – says PEZ HAAS by means of a special 'black and white fairy tale' packaging addition for their puddings.
Indication of how successful the outcome was in the market
The unusual approach was appreciated by the consumers. The limited edition was a success both on the shelves of the supermarkets and online through social media coverage.