| Title | SNACKHOLIDAYS |
| Brand | TRANSAVIA |
| Product/Service | AIRLINE COMPANY |
| Category |
C02. Point of Sale & Consumer Touchpoints |
|
Entrant Company
|
LES GAULOIS Puteaux, FRANCE
|
|
Advertising Agency
|
LES GAULOIS Puteaux, FRANCE
|
|
Media Agency
|
KR MEDIA Neuilly S/Seine, FRANCE
|
|
Production Company
|
HRCL RECORDS Puteaux, FRANCE
|
Credits
| Gilbert Scher |
Les Gaulois |
Ceo In Charge Of The Creation |
| Marco Venturelli |
Les Gaulois |
Executive Creative Director |
| Luca Cinquepalmi |
Les Gaulois |
Executive Creative Director |
| Lilian Moine |
Les Gaulois |
Copywriter |
| Julien Doucet |
Les Gaulois |
Art Director |
| Elisabeth Billiemaz |
Les Gaulois |
Managing Director |
| Aurore Cornen |
Les Gaulois |
Account Manager |
| Stephanie Pigaglio |
Les Gaulois |
Marketing Team |
| Lisa Donnadieu |
Les Gaulois |
Marketing Team |
| Juien Bouvet |
Les Gaulois |
Director |
| Christopher Thiery |
Les Gaulois |
Head Of Tv |
| Sarah Bouadjera |
Les Gaulois |
Tv Producer |
| Maxime Bouyer |
Les Gaulois |
Production Manager |
| Benoit Duniagre |
Les Gaulois |
Sound |
| Tristan Lecuyer |
Les Gaulois |
Art Director |
| Pierre Laisne |
Les Gaulois |
Editor |
| Guillaume Liziard |
Les Gaulois |
Head Of Digital |
| Romain Cialdella |
Les Gaulois |
Digital Manager Project |
| Olivier Tewfik |
Les Gaulois |
Head Of Digital |
| Sandrine Lafont |
Les Gaulois |
Digital Project Manager |
Brief Explanation
Transavia, AF KLM's low cost airline created 7 yeras ago, is a middle range company that flights in front of competitors like easyJet or Ryanair to Europe and the Mediterranean. In 2014, we started to offer more than ads with low prices : proof that our tickets are very cheap. To adress people between 20 and 40, curious, dynamic and smart buyers, we decided to infiltrate French people's every day lives and thought about smart solutions to travel for nothing.
The Brief
Transavia asked us to think about the launch of their rebranding without talking about the reasons why (much more political than strategic for the French market).
At the same time, we wanted to go further with our solutions inspired by people's daily lives because we've talk about prices with eBay campaign, illustrating the accessibility with a 2nd degree of thought : the easiest way to access flight tickets.
So we brought the new identity as close as possible to the consumer : directly in their hands !
How the final design was conceived
To go as close as possible to the consumer and to provide flight tickets at the moment the least expected but needed most, we produced a new kind of flight ticket : a range of snacks that contain a real flight ticket. Available in the subway in vending machines while you're waiting for your train and also in supermarkets in the never-ending queues : everywhere you just want to take a break, Transavia offers you the opportunity to take a real one !
We made partnerships with retailers and engaged a pitch to find producers of sweets, snacks and cereal bars with our own colours.
Indication of how successful the outcome was in the market
+ 64% search
+ 78 % website traffic
+ 41% bookings
13 million Facebook impressions
+ 6 716 likes on Facebook
469 664 facebook's engagement
3 million Twitter impressions
1,5 million euros free media