| Title | BREWDERHOOD 4 PACK |
| Brand | CSAKAJÓSÖR |
| Product/Service | BREWDOG BEER |
| Category |
D02. Beverages (alcoholic/non-alcoholic) |
|
Entrant Company
|
ISOBAR BUDAPEST, HUNGARY
|
|
Advertising Agency
|
ISOBAR BUDAPEST, HUNGARY
|
Credits
| Márton Jedlicska |
Isobar Budapest |
Creative Director |
| Ákos Sándor |
Isobar Budapest |
Art Director |
| Peter Babucs |
Isobar Budapest |
Art Director |
| Balázs Vizi |
Isobar Budapest |
Lead Copywriter |
| Róbert Tóth |
Isobar Budapest |
Motion Designer |
| Kata Bányász |
Isobar Budapest |
Agency Producer |
Brief Explanation
We designed custom car shaped beer carriers with a non-alcoholic beer behind the wheel as a reminder not to drive drunk. It has 3 beers to get lost and one to get home safely.
The Brief
One person is killed in every half-hour due to drunk driving. Our goal was to draw attention to this problem among Brewdog's customers and to position the brand and the Hungarian distributor as a responsible brand.
How the final design was conceived
Although BrewDog become a global brand it's still a small punk brewery at it's heart without any big media campaign or HORECA presence. The brand got big just by brewing amazingly good beer and fans spread the word. Since it's a premium beer brand people mainly buy them in grocery stores and just a very few special bar has it on tap. Most of the people buy BrewDog in these stores and after drink it at home or at a party.
Indication of how successful the outcome was in the market
We believe we found a simple and clear way to communicate responsible driving and strengthened BrewDog's image as a punk brand who cares.