| Title | CLICKTWO TRAVEL |
| Brand | MOMONDO |
| Product/Service | TRAVEL COMPARISON WEBSITE / TRAVEL SEARCH ENGINE |
| Category |
B01. Digital Design |
|
Entrant Company
|
McCANN LONDON, UNITED KINGDOM
|
|
Advertising Agency
|
McCANN LONDON, UNITED KINGDOM
|
Credits
| Rob Doubal |
McCann London |
Co-President/Chief Creative Officer |
| Laurence Thomson |
McCann London |
Co-President/Chief Creative Officer |
| Thomas Ilum |
McCann London |
Interactive Creative Director |
| Sanjiv Mistry |
McCann London |
Creative Director |
| Jamie Mietz |
McCann London |
Creative Director |
| Andrei Andreescu |
McCann London |
Creative Developer |
| Thomas Ilum |
McCann London |
Art Director/Copywriter |
| Sanjiv Mistry |
McCann London |
Art Director/Copywriter |
| Jamie Mietz |
McCann London |
Art Director/Copywriter |
| Andrei Andreescu |
McCann London |
Art Director/Copywriter |
| Colin Lee |
McCann London |
Designer |
| Dustin De Souza |
McCann London |
Designer |
| Andy Williams |
McCann London |
Account Manager |
| Laura Weightman |
McCann London |
Account Manager |
| Dheerna Parmar |
McCann London |
Agency Producer |
| Tom McLoughlin |
McCann London |
Agency Producer |
| Sarah-Louise Van Uden |
McCann London |
Project Manager |
| Tom Wong |
McCann London |
Head of New Business |
| Paul Jenkinson |
Craft |
Editor |
Brief Explanation
Momondo is a Danish flight search engine, much like Expedia or Kayak. They target the higher end of the market, people who may have money but are increasingly time-poor.
The Brief
Momondo was concerned that traditional flight searching can be time-consuming and frustrating. Which means that flight search engines, including themselves, are losing out on potential business. Our task was to address this problem.
How the final design was conceived
Our research showed that people don’t think about travel just on flight search engines. Instead, their travel inspiration begins on non-travel websites, like social media and blogs.
We realized that if we could reach our audience on these non-travel websites, places where they felt an urge to travel, we could redesign the way the whole flight search category works.
We created ClickTwo Travel – a free online tool that turns travel into an impulse purchase. ClickTwo Travel shows you the cheapest flight when you double-click a place name or trigger word anywhere on the web. A Facebook brag from a friend in Sydney, a YouTube video on surfing in Bali, a food blog about the pizza in Rome… wherever you find travel inspiration, just double-click the place name and go.
Beautifully and intuitively simple, ClickTwo Travel makes flight search more spontaneous, and turns the whole internet into one huge invitation to travel.
Indication of how successful the outcome was in the market
Within days of its launch in April 2015, ClickTwo Travel featured on top travel and tech sites like FWA and Contagious, and so far has a click-though rate of 5%, 50 times higher than conventional online advertising. But most importantly, it put the entire world just two clicks away.