| Title | INFERNO |
| Brand | FALTER |
| Product/Service | NEWSPAPER |
| Category |
F05. Motion Graphics / Moving Images Design |
|
Entrant Company
|
JUNG von MATT Vienna, AUSTRIA
|
|
Advertising Agency
|
JUNG von MATT Hamburg, GERMANY
|
|
Production Company
|
SALON ALPIN Vienna, AUSTRIA
|
Credits
| Andreas Putz |
Jung von Matt AG |
Chief Creative Officer |
| Volkmar Weiss |
Jung von Matt AG |
Chief Creative Officer |
| Michael Nagy |
Jung von Matt AG |
Creative Director |
| Simon Hagleitner |
Jung von Matt AG |
Art Director |
| Nadja Stritezsky |
Jung Von Matt AG |
Account Director |
| Katharina Kaiser |
Jung von Matt AG |
Account Manager |
Brief Explanation
The Falter is a weekly independent Austrian newspaper well known for its investigative journalism. It has a well known history and reputation for socio-critical journalism and advertising.
The Brief
With the campaign "Get me out of here"; having run for 7 successful years, the client asked for an impactful way to promote Falter's image as an independent & investigative newspaper. Knowing they had a low budget they asked for a creative and brave idea that would get people talking about the ad - at the cinemas as well as online.
How the final design was conceived
The ad was brought to life in an animated dark and gritty black and white advert which shows a dystopian future (or present?) with people burning books, being trapped in their smartphones or swamped with work with deadlines looming. The ad was crafted with a combination of traditional and digital media which allowed the necessary freedom in production and animation while keeping the roughness of analogue drawings.
Indication of how successful the outcome was in the market
The ad hit a nerve with the public. The topics of genetically modified food, deforestation and addiction to smartphones are a global issue - unfortunately. The ad has since been featured not only in trade publications but has been shared by many readers of the Falter as well as other journalists through social media channels such as Facebook, Twitter and LinkedIn. But most importantly it made people aware that there is a small, independent newspaper in Vienna which is not afraid to talk about uncomfortable issues.