Title	TMA-2 MODULAR HEADPHONE SYSTEM
Brand	AIAIAI
Product/Service	HEADPHONES
Category	E01. Consumer Products
Entrant Company	AIAIAI Copenhagen, DENMARK
Advertising Agency	KILO DESIGN Copenhagen, DENMARK

Name	Company	Position
Lars Holme Larsen	Kilo Design	Founder/Head of Design
Johannes Becker	Kilo Design	Industrial Designer
Christian Lorentzen	AIAIAI	Head of New Product Development
Jesper Andersen	AIAIAI	Engineering Manager
Peter Michael Willer	AIAIAI	Creative Director
Thomas Haderup	AIAIAI	CEO
Frederik Jørgensen	AIAIAI	Sales/Marketing Director

Brief Explanation

The client company, AIAIAI, wanted to make a range of headphones, in evolutionary rather that a revolutionary manner. A successor to the TMA-1 series, with a multitude of different functions. To give the user more influence on the product, more possibilities of change and user-case. As well as an providing the whole range with a sustainable approach and potential.

The Brief

The AIAIAI headphones, as well as headphones in general, have historically had a single purpose and/or functionality: Studio or DJ headphones for instance. So the wish was to create a system with a great sense of versatility and possibilities of change. Modularity is and was a driving factor. Having also had problems with a specific product issue of headphone snaps, an important thing was a strong build, easy and quick replacement or changing of parts, the possibility of upgrading - all in all providing a longer life span of the product.

How the final design was conceived

An innovative approach to headphones isn't only about modularity. It’s beneficial that we are wasting less than before. Making the sustainability part, a natural extension. Also meeting the demands from the consumers of a higher degree of influence, the input from artists, labels and users in general, has been difficult to react to it in the past, as the production set up was more rigid, and took a long time. With modularity we are much more able to implement new ideas in a completely different way, as we can now upgrade on the individual part or introduce new parts, rather than making a new headphone model.

Indication of how successful the outcome was in the market

Providing a vast range of interchangeable options across sound, function, comfort and design, TMA-2 Modular is a headphone system that lets you create your own unique, personalized product - while enabling a quick and easy change and upgrade of individual parts along the way. TMA-2 Modular provides more than 360 different configuration possibilities. For music professionals this means the opportunity to adapt and tailor the system to a creative context, from studio production or audio editing, to DJing or listening on the move. For everyone else it means the subtle dissolution of categories - the freedom to be yourself.