| Title | OOPS I SHOT VERTICAL |
| Brand | HAPPINESS BRUSSELS |
| Product/Service | COMMUNICATION AGENCY |
| Category |
B01. Digital Design |
|
Entrant Company
|
HAPPINESS BRUSSELS, BELGIUM
|
|
Advertising Agency
|
HAPPINESS BRUSSELS, BELGIUM
|
Credits
| Karen Corrigan |
Happiness |
Executive Creative Management |
| Philippe Fass |
Happiness Brussels |
Creative Director |
| Niek Eijsbouts |
Happiness Brussels |
Creative Director |
| Laurie Lacourt |
Happiness Brussels |
Concept Provider/Art Director |
| Gregory Ellinger |
Happiness Brussels |
Design |
| Emilie Wauthelet |
Happiness Brussels |
Design |
| Laurie Lacourt |
Happiness Brussels |
Design |
| Catherine Hermans |
Happiness Brussels |
Design |
| Bart Vande Maele |
Happiness Brussels |
Agency Producer |
| Thomas Colliers |
Bliss Interactive/Mobile |
Head of Technology |
| Philippe Blondeau |
|
Editor/Animator |
Brief Explanation
Happiness Brussels, a digitally adapted agency with a 'deep' understanding of the online and
mobile market.
The Brief
Happiness Brussels wanted to show its knowledge of online and mobile behaviour in a way that
would be shared online to create visibility for the agency.
How the final design was conceived
We developed a mobile website with fun side-designs to add to your vertical videos.
Visitors can upload their vertical video, choose one of the side-designs in the gallery, and then
share their converted beautiful horizontal videos via email and social media.
The website was sent to digital, tech and marketing blogs, the idea did the rest.
Indication of how successful the outcome was in the market
OOPSISHOTVERTIVAL.COM was selected as FWA's Mobile site of the day and widely featured in
the digital and creative media. OOPSISHOTVERTICAL.COM was clearly welcomed by the digital
community as a funny 'saviour' that was going to eradicate the shameful vertical video.