| Title | MATCH CUSTOM |
| Brand | HUNGARIA |
| Product/Service | MATCH CUSTOM |
| Category |
B01. Digital Design |
|
Entrant Company
|
BEING Boulogne Billancourt, FRANCE
|
|
Advertising Agency
|
BEING Boulogne Billancourt, FRANCE
|
Credits
| Elzear DE TRENTINIAN |
BEING |
Creative Director |
| ANTOINE MONTES |
BEING |
Art Director |
| Maxime MONTEGNIES |
BEING |
Digital creative developper |
Brief Explanation
Hungaria Sport, a sport equipment brand, leader in the 60’s, is back to the market with an elegant and technical range of sports & lifestyle products. The sport performance range has been designed for 6 different sports, taking into account the sport specificities. Customers can choose their own design with hundreds of combinations.
The Brief
How to launch the sport performance range and showcase the wide range of combinations?
How the final design was conceived
There are so many combinations that we need to find a very simple way of showcasing it. We thought about a design, simple and intuitive tool, which enables customers to create their own customized match outfit. Mobile was the natural device to host this website to make it easy and entertaining.
Indication of how successful the outcome was in the market
With Hungaria Match Custom, customers can create their own customized match outfit, for themselves or their whole team. If other sports brand offer customization for shoes, it had never been done for a whole match outfit. It brings to customers a new solution for customizing their match outfit in a modern way. It enables Hungaria to be perceived as highly innovative. A good way to re-launch an old brand.