| Title | MARÉNA BEAUTÉ |
| Brand | MARÉNA BEAUTÉ |
| Product/Service | MAKE UP PRODUCTS |
| Category |
D03. Health & Beauty |
|
Entrant Company
|
BOLD Stockholm, SWEDEN
|
|
Advertising Agency
|
BOLD Stockholm, SWEDEN
|
Credits
| Bold Stockholm |
Bold Scandinavia |
Bold Stockholm |
Brief Explanation
Marena Beauté is a new Swedish cosmetics brand that offers high quality products to people with dark skin types. There are very few competitors on the market in the desired color palette in the premium segment. The brand was founded in 2013 by makeup artist Diarry Maréna, originally from Senegal.
The Brief
We were asked to create a visual identity for Maréna Beauté and a packaging design concept for the product range consisting of foundation, powder and blush.
How the final design was conceived
The main element of the visual identity is a monogram. The monogram's shapes are inspired by the soft, delicate brushstrokes when applying makeup. The monogram is flexible and can be applied in different ways providing a dynamic and recurring graphic element throughout the identity. The tranquil, earthy colour palette leaves room for future product development in new colourways and the copper foil provides a sophisticated and subtle connection to the exotic origins of the brand.
Indication of how successful the outcome was in the market
The graphical identity provided by Bold has proven invaluable to us. We feel that its design language is consistent with our brand identity and it has quickly become the unquestioned watermark for our entire business. With a strong graphical identity we can be confident that any expansion of our ecosystem, be it a new sales channel or an addition to our product portfolio, will immediately be perceived as an integral part of Maréna Beauté.
/Sven Ekdahl, Maréna Beauté