Title	J. WALTER THOMPSON AMSTERDAM WEBSITE
Brand	J. WALTER THOMPSON AMSTERDAM
Product/Service	WEBSITE
Category	B01. Digital Design
Entrant Company	J. WALTER THOMPSON AMSTERDAM, THE NETHERLANDS
Advertising Agency	J. WALTER THOMPSON AMSTERDAM, THE NETHERLANDS
Production Company	INGAMANA Buenos Aires, ARGENTINA

Name	Company	Position
Bas Korsten	J. Walter Thompson Amsterdam	Executive Creative Director/Creative Copy
Marcel Hartog	J. Walter Thompson Amsterdam	Executive Creative Director/Creative Copy
David Navarro	J. Walter Thompson Amsterdam	Digital Creative Director/Creative Art/Digital Designer/UX Designer
Nick Bruckman	J. Walter Thompson Amsterdam	Creative Copy
Sandra Balke	J. Walter Thompson Amsterdam	Digital Producer
Richard Beerens	J. Walter Thompson Amsterdam	Digital Designer
Axel Eerbeek	J. Walter Thompson Amsterdam	Digital Designer
Robert Harrison	J. Walter Thompson Amsterdam	Designer/Moviemaker
Tim Arnold	J. Walter Thompson Amsterdam	Moviemaker

Brief Explanation

JWT Amsterdam aims to reinvent itself time after time. Not for the sake of it, but because we believe this puts our agency in a better position to serve our clients. Our mission is to remain at the forefront of things rather than become an agency that simply delivers what is asked. This website is an expression of that spirit. The practical occasion was our name change. JWT Amsterdam became J. Walter Thompson Amsterdam.

The Brief

Our goal was to display clearly our work and the details behind it with clear and well-structured case pages. Besides communicating that we’ve changed and grown as an agency, also getting across that our agency is a great place to work at - or with. There was also a practical need for a new

How the final design was conceived

Our goal when designing the new website was clear from the beginning, a friendly and easy-to-use website, focused on the essential and having a smooth and slick experience across all formats from desktop computers to mobile. The production process went through several design and development iterations looking for the most simple and direct navigation through the content. Simplification was the keyword when designing and coding the website. This applies to the look and feel, but also the coding semantics and full accessibility to amplify the reach across different touch points.

Indication of how successful the outcome was in the market

With the new website design of J. Walter Thompson Amsterdam we increased the visibility of the agency, communicating more effectively what we do, our cultural values and the work we make. It is the place where we can show what goes on behind the scenes on the projects we make, adding more creative weight to the agency. The perfect showcase of what we, a modern and transformed agency, are capable of.