Title	WELCOME TO THE JUNGLE
Brand	ROCK EN SEINE
Product/Service	FESTIVAL
Category	A02. 360° Brand Identity
Entrant Company	BABEL STRATEGIE ET COMMUNICATION Paris, FRANCE
Advertising Agency	BABEL STRATEGIE ET COMMUNICATION Paris, FRANCE

Name	Company	Position
Laurent Habib	Babel Stratégie Et Communication	President
Laurène Calvez	Babel Stratégie Et Communication	Art Director
Delphine Bommelaer	Babel Stratégie Et Communication	Creative Director
Patricia Nevers	Babel Stratégie Et Communication	Agency Producer
Matthieu Angevin	Babel Stratégie Et Communication	Account Executive

Brief Explanation

Every year, Rock en Seine attracks 150000 music lovers to the banks of the river Seine in Paris, in the Saint Cloud Parc. It's one of the biggest music festivals in France, attracting people from all over Europe. It takes place in a unique surrounding, in the very french gardens of the park, and next to the artery of Paris, the Seine.

The Brief

Create a visual framework around the theme & quote: welcome to the jungle.

How the final design was conceived

We wanted to capture the tension between Rock, the river Seine, the jungle theme and engage the music lovers.

Indication of how successful the outcome was in the market

The posters were a big success, the gifts and goodies flew off the shelves, and people joined out Facebook page. The festival had a true personality, the graphics were striking and easily adaptable to any big or small space. The gifts and goodies flew off the shelves .