| Title | ONE DOLLAR LESSON |
| Brand | KASPERSKY LAB |
| Product/Service | KASPERSKY TOTAL SECURITY |
| Category |
B01. Digital Design |
|
Entrant Company
|
GREY MOSCOW, RUSSIA
|
|
Advertising Agency
|
GREY MOSCOW, RUSSIA
|
|
Production Company
|
WRONG Riga, LATVIA
|
Credits
| Alexey Artyukhov |
Grey Moscow |
Creative Director |
| Andrey Sivkov |
Grey Moscow |
Creative Director |
| Eric Groza |
Grey Moscow |
Creative Lead |
| Ivan Zarutsky |
Grey Moscow |
Art Director |
| Alexey Roschuk |
Grey Moscow |
Junior Art Director |
| Eduard Boev |
Grey Moscow |
Junior Copywriter |
| Pavel Teslenko |
Grey Moscow |
Project Manager |
| Andrey Glushkov |
Grey Moscow |
Senior Account Manager |
| Alexandra Kolesnikova |
Grey Moscow |
Account Manager |
Brief Explanation
Kaspersky Lab, one of the world’s leading cyber security companies, offers a range of services to protect individuals online, corporations, and governments. The company is known for its pro-active solutions and for teaming up with Interpol and Europol to fight cyber crime.
Their leading antivirus, Total Security, protects mobile devices and personal computers.
The Brief
Online financial fraud remains a complicated topic for the majority of Internet users. It's difficult to understand and boring to learn. Kaspersky Lab decided to change that and teach the world a lesson.
How the final design was conceived
To break down the complexity of online financial fraud once and for all, we decided to turn the world of code into 3D paper crafted universe, to let users to follow money on its journey all the way to the bank.
We translated the complex system of data and financial transfers into tangible and familiar objects. Making the process simple to understand and visualizing money transactions in an entertaining and educational story.
Indication of how successful the outcome was in the market
Visitors from 149 countries
Over 26000 total hours of learning
85% of visitors surveyed learned to prevent cyber crime
More than 9000 downloads of Kaspersky Total Security