Title	GIFT CALENDAR
Brand	SAINT-PETERSBURG RATES BOARD
Product/Service	GIFT CALENDAR
Category	A03. Publications & Brand Collateral
Entrant Company	:OTVETDESIGN St. Petersburg, RUSSIA
Advertising Agency	:OTVETDESIGN St. Petersburg, RUSSIA

Name	Company	Position
Vladimir Fedoseef	Otvetdesign	Creative Director
Yushkevich Arina	Otvetdesign	Art Director
Toroptsova Veronika	Otvetdesign	Designer

Brief Explanation

Unexpectedly, the UN General Assembly officially declared 2015 as the International year of Light and Light-based technologies. And expected St. Petersburg Rates Board asked us to create an unusual calendar on this topic. To create a calendar - but the real "light saving" object. Target audience are employees, partners, and friends of the St. Petersburg Rates Board - all care about saving light.

The Brief

To create a calendar - but the real "light saving" object.

How the final design was conceived

We came up with a calendar that not only beautifies, but also has a bright thoughts. For example, the fact that the light is not infinite. We long to decide how best to shed light on the issues of energy saving and create quite boring calendar. And realized that he must be 100 percent interactive.

Indication of how successful the outcome was in the market

Present to you 365 bright days for bright thoughts, feelings, ideas. And all this in one lamp and one beam of light. Made of paper almost a real lamp and painted the ray of light that will make any weekdays brighter. But our calendar is not only light, but bright thoughts. Therefore, taking the days strip light is easy to notice that each time it becomes less and less. -show how the calendar works. Calendar-lamp as a vivid reminder that we need to conserve resources. For the sake of a brighter future, of course. And about how effectively will work out calendar, learns St. Petersburg Rates Board.