| Title | DAILY EXPERIMENT |
| Brand | BASF |
| Product/Service | CHEMICAL PRODUCTS & INNOVATIONS |
| Category |
A03. Publications & Brand Collateral |
|
Entrant Company
|
SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE
|
|
Advertising Agency
|
SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE
|
Credits
| Kirill Chistyakov |
Saatchi/Saatchi Ukraine |
Creative Director |
| Konstantin Schneider |
Saatchi/Saatchi Ukraine |
Associate Creative Director |
| Sergey Beloshitsky |
Saatchi/Saatchi Ukraine |
Copywriter |
| Olexandr Lytvyn |
Saatchi/Saatchi Ukraine |
Designer |
| Anastasiia Ladina |
Saatchi/Saatchi Ukraine |
Account Director |
Brief Explanation
BASF is the chemical company with the long history. It’s the leader of chemistry industry in the world. Chemical tests, researches, daily experiments take place in BASF labs. Due to scientific discoveries the numerous partners of BASF Company successfully improved their business.
The Brief
To make the annual calendar for all BASF’s business-partners.
How the final design was conceived
The new BASF annual calendar - it’s a daily experiment which reminds about importance of chemical innovations. 12 test-tubes of different colors are like 12 months of the year. They are filled with eco-aqua (liquid). Evaporating, the liquid level indicates the date of the month and day of the week.
Indication of how successful the outcome was in the market
BASF is the chemical company, so we tried to use the simple chemical reaction – evaporating – in new BASF annual calendar. We made really chemical calendar. BASF chemical annual calendar has a great response between clients.