Title	“UNICER, A LONG STORY”
Brand	UNICER
Product/Service	BEVERAGES
Category	A07. Books
Entrant Company	OMDESIGN Matosinhos, PORTUGAL
Advertising Agency	OMDESIGN Matosinhos, PORTUGAL

Name	Company	Position
Diogo Gama Rocha	Omdesign	General Manager

Brief Explanation

“Unicer, a long story” celebrates, portrays and eternalises 125 years of operation by the largest Portuguese drinks producer, part of the Carlsberg Group, based in Porto (north of Portugal) and recognised worldwide. Over 1,000 pages, with a differentiating design, are packed into two-volume literary work. It consists of two hard cover books in a very original wooden case, as used in the past to transport beer, that could storage, transport and display the books on the library shelves. The bronze-embossed bas-relief cover is only in colours and materials related to the brewing industry.

The Brief

Unicer celebrates its 125th anniversary this year, so we were asked to create and produce a premium literary over that reflects and shares, for the first time, all the history and stories of the largest Portuguese drinks producer, since its foundation, in 1890, until today.

How the final design was conceived

The agency was in charge of the design, page layout and production of the complete version of the book and also a shorter print version. A digital version is available on the company's website with reserved access through QR Code. The book has special finishes. The velvety varnish has an effect that reproduces the texture of two extraordinary original tapestries, which portray the brewing process. These tapestries, by the Portuguese renowned artist, Eduardo Nery, are property of the company.

Indication of how successful the outcome was in the market

Inspired by the Unicer values, this commemorative book pretends to honour and thank all those, which contributed and keep contributing for all the success of the company. “Unicer, a long story” preserves 125 years of the biggest moments and all the achievements, now available for everyone.