Title	PORTO FERREIRA VINTAGE 1815
Brand	PORTO FERREIRA (SOGRAPE VINHOS)
Product/Service	PORT WINE / BEVERAGES
Category	D02. Beverages (alcoholic/non-alcoholic)
Entrant Company	OMDESIGN Matosinhos, PORTUGAL
Advertising Agency	OMDESIGN Matosinhos, PORTUGAL

Name	Company	Position
Diogo Gama Rocha	Omdesign	General Manager

Brief Explanation

“Waterloo Vintage” was produced when the 1st Duke of Wellington defeated Napoleon’s army at the Battle of Waterloo and aged for two centuries in the Porto Ferreira cellars. This rarity has a unique and highly luxurious packaging and a very exclusive deluxe decanter, illustrated with the unique scenery of the Douro Valley Demarcated Region and the silverware offered by the Portuguese to the 1st Duke of Wellington, both totally handcrafted, with silver, exotic wood and natural leather. This Port has been marketed under the “Luxury of Time” concept, reflecting the new luxury positioning that the brand took its inspiration from.

The Brief

The famous “Waterloo Vintage 1815”, thus baptized by English connoisseurs who did not hesitate to classify this Vintage as an historic year, is an extraordinary Port and one of the oldest. Porto Ferreira chose this wine to introduce its new concept and identity “Luxury of Time”. With this new concept, Porto Ferreira aims to offer exclusive experiences to those who understand and wish to appreciate, in today’s turbulent times, luxury and pleasure heightened by the wisdom that only the peaceful passing of time can perfect.

How the final design was conceived

Inside this totally handcrafted packaging is a bottle of Porto Ferreira Vintage 1815, accompanied by a book and a certificate of authenticity for this rarity. Only was produced a single packaging (1 unit), which reinforces the exclusivity of this limited and luxurious edition. A deluxe decanter, a new model exclusively created to Porto Ferreira, was also created as well as the film which portrays the essence and the concept, available on the new microsite, developed for the wines of Porto Ferreira “Luxury of Time” - www.portoferreira.pt.

Indication of how successful the outcome was in the market

This special edition was auctioned in Tower of London, by Sotheby’s, last May and went down in history as the most expensive Vintage ever auctioned. All of the proceeds went to APELA (Portuguese Amyotrophic Lateral Sclerosis Association). This auction confirms the solidarity of Sogrape Vinhos, the company that owns the Porto Ferreira brand, in line with the values and essence of the brand which has shown deep social and charitable concerns since its origin, causes which were always advocated by the founder, Dona Antónia Adelaide Ferreira.