Title	THE PROBLEM SOLVER
Brand	CP+B COPENHAGEN
Product/Service	THE PROBLEM SOLVER BEER
Category	A05. Self-Promotion
Entrant Company	CP+B SCANDINAVIA Gothenburg, SWEDEN
Advertising Agency	CP+B SCANDINAVIA Copenhagen, DENMARK
Production Company	NOBODY Copenhagen, DENMARK

Name	Company	Position
Kristoffer Gandsager	Cp/B Copenhagen	Creative Director
Mathias Birkvad	Cp/B Copenhagen	Strategic Director
Mark Rif Torbensen	Cp/B Copenhagen	Senior Art Director

Brief Explanation

We are CP+B Copenhagen. We believe that creative thinking can solve any problem. As the new kid on the block, we did have a problem of our own: No one had heard of us (in copenhagen) - or our approach to the business.

The Brief

As a new agency to the market we needed to: 1) Showcase out thinking 2) Attract new clients (preferably international clients)

How the final design was conceived

We always try to build our ideas on surprising insights, and this time it was the Friday bar that gave us the revelation! Have you ever wondered why you seem to get the best ideas after a few beers? We have, and we looked into it! As it turns out recent studies have actually proven that when reaching an alcohol level of exactly 0,075%, the average person produces the most creative thinking. This gave us an idea for a new creative tool: The Problem Solver. A beer brewed to take you to your creative peak.

Indication of how successful the outcome was in the market

As soon as the beer was brewed we send it to influential sites and trend magazines. Broad media around the world picked up on the story, and the conversation exploded. On Huffington Post alone the story was shared and liked by more than 180.000 people From here the idea travelled through retail, food and beer sites. Suddenly Super Market’s around the world started calling us. The beer has now been put into a larger scale production, and is sold in stores in Denmark. The beer will continue to spread our story and serve as a distinctive new biz tool. With an idea and only 500 bottles of beer, we managed to spread the word about CP+B Copenhagen and showcasing our ability to solve business problems in creative and innovative ways. Media budget EUR 0 Total budget EUR 2000