| Title | ABSOLUUT OURSELVES |
| Brand | ABSOLUUT |
| Product/Service | CORPORATE MOVIE |
| Category |
A05. Self-Promotion |
|
Entrant Company
|
ABSOLUUT Wijgmaal, BELGIUM
|
|
Advertising Agency
|
ABSOLUUT Wijgmaal, BELGIUM
|
|
Production Company
|
RED DUST Leuven, BELGIUM
|
Credits
| Ronny Schildermans |
Absoluut |
Creative Director |
| Joris Mateusen |
Absoluut |
Brand Director |
| Steven Van Der Auwera |
Absoluut |
Art Director |
| Wilson Verstreken |
Red Dust |
Director |
| Sander Claessens |
Red Dust |
Producer |
| Dorien Mathijssen |
Absoluut |
Copywriter |
| Karolien Tossyn |
Absoluut |
Production Manager |
Brief Explanation
We’re not your average advertising agency – even though that’s what every agency claims. We don’t have a ping pong table. We don’t have a fixed gear bike hanging on the wall. We don’t have a war room. But we do have lots of talented, nice people working at our agency. And we want you to get to know them. All of them, not just the bosses. We want you to get to know the work we’re passionate about, without showing off our clients’ names. Oh, and take a peek into our office. You'll love the view.
The Brief
Come up with a presentation movie that isn’t boring and that highlights the core of what we are and how we do things at our agency.
How the final design was conceived
We wanted to use the advertising clichés in a fun way. And we decided to present our agency through the eyes of our office dog.
Indication of how successful the outcome was in the market
Although the movie was initially created to introduce our agency to the Association of Communication Companies, we’ve been using it in pitches too. Because after all, you always hire a nice agency. We won the Corporate Image Profit-award at the Corporate Video Festival. Oh and by the way, our poodle landed an acting job in a television series. Seriously.