| Title | ADVERTISING EMOJIS |
| Brand | DOGWASH |
| Product/Service | MOBILE APPLICATION |
| Category |
A05. Self-Promotion |
|
Entrant Company
|
DOGWASH Gothenburg, SWEDEN
|
|
Advertising Agency
|
DOGWASH Gothenburg, SWEDEN
|
Credits
| Max Hulberg |
Dogwash |
Art Director |
| Rasmus Andersson |
Dogwash |
Copywriter |
| Carl Winkler |
Dogwash |
Project Manager |
| Christopher God |
Dogwash |
Production Manager |
| Elin Jonsson |
Elin Jonsson |
Illustrator |
Brief Explanation
Dogwash is a small independent agency from Gothenburg, Sweden. They consist of three people and one dog, but have ambitions to slowly grow into a mid-sized agency.
The Brief
Being a small agency has its disadvantages. We wanted to start building our brand and our reputation as an agency. An agency that puts creativity as a top priority. Which isn’t always easy working with smaller clients and budgets.
Our goals were:
• To be a blip on the radar, creatives should be aware of our existence.
• Show creatives, and possibly clients, what we stand for. We believe that creativity works, and should be rewarded.
• Show our clients that we are capable of marketing ourselves.
How the final design was conceived
The first part of the design process was to come up with a design language that felt natural for the advertising industry. Our inspiration came from designers that often are attracted to the contrast of black and white. Keeping things clean, and putting the emphasis on the colorful emojis. We then added the obvious designer font, Helvetica (Neue).
Our initial goal for the emojis was simple. We wanted them to be iconic, simple, with a natural connection to the look of emojis as we know them. The icons were chosen from three criterias: Are they typical of the advertising industry? Are they funny? Are they ambiguous?
Indication of how successful the outcome was in the market
Our app was warmly welcomed and generated alot of buzz in social media, blogs, and industry media. The app is being used by thousands of creatives, hopefully giving them a lot of laughs and inspiring them to come up with the next ”Epic split”.
Our name was spread all around the world, giving us alots of new connections, followers, work applications and much more.
Next time, maybe we are more then just a blip.