| Title | BOBROPEDIYA |
| Brand | BBR BANK |
| Product/Service | BBR BANK |
| Category |
A07. Books |
|
Entrant Company
|
GREAT ADVERTISING GROUP St. Petersburg, RUSSIA
|
|
Advertising Agency
|
GREAT ADVERTISING GROUP St. Petersburg, RUSSIA
|
Credits
| Andrey Mordovtsev |
Great Advertising Group |
Creative Director |
| Artem Kostukevich |
Great Advertising Group |
Art Director |
| Gennadiy Sukhov |
Great Advertising Group |
Art Director |
| Artem Kostukevich |
Great Advertising Group |
Designer |
| Gennadiy Sukhov |
Great Advertising Group |
Designer |
| Ivan Kvasov |
Independent |
Copywriter |
| Yuliya Podlipaeva |
Independent |
Copywriter |
Brief Explanation
BBR Bank was founded in 1994. The Bank provides a wide range of banking products and services for private customers, including consumer loans, deposits, plastic cards, money transfers, opening and management of current accounts, foreign exchange transactions and transactions with bills of exchange, safe deposit boxes. Basis Bank's customer policy - maximizing the quality of service and long-term partnerships with customers.
The Brief
To make a memorable souvenir for the customers' children which will be interesting for the parents too.
How the final design was conceived
We decided to use the transformable pop up booking technique to make the present more of a toy than of a book.
Indication of how successful the outcome was in the market
We hope that our book made BBR Bank the most favorite bank for the customers' children.