| Title | WATERCOLOURS |
| Brand | ROMERQUELLE |
| Product/Service | WATER |
| Category |
F02. Illustration |
|
Entrant Company
|
HEREZIE Paris, FRANCE
|
|
Advertising Agency
|
HEREZIE Paris, FRANCE
|
|
Media Agency
|
MEDIACOM Vienna, AUSTRIA
|
Credits
| Andrea Stillacci |
Herezie |
Ceo Executive Creative Director |
| Mathieu Nevians |
Herezie |
Creative Director |
| Olivier Henry |
Herezie |
Creative Director |
| Raphael Stein |
Herezie |
Art Director |
| Natalia Bondareva |
Herezie |
Account Director |
| Capucine Lhermitte |
Herezie |
Head Of Print |
| Paolo Galetto |
|
Illustrator |
Brief Explanation
Römerquelle has a very strong heritage with the original discovery of the first water springs during the Roman Empire. The pure, natural qualities of this mineral water have been enriching the lives of consumers for centuries. Their natural spring waters have been bottled since 1890. Romerquelle mineral water is one of the 2 market leaders in Austria. The brand proposes a large range of water: still, mild, sparkling and flavoured varieties, always innovating as a premium mineral water brand. For decades, Römerquelle communication has represented the unique product benefits through sensuality.
The Brief
The aim was to translate sensuality in an impactful visual campaign aimed at a female target.
How the final design was conceived
Paolo Galetto is one of the most famous watercolour artists, known for his capacity to emphasize the beauty and the sensuality of women's bodies, used Romerquelle water to create three artworks that have been brought to life with a print campaign.
Indication of how successful the outcome was in the market
This campaign is made up of three pieces of artwork created by Paolo Galetto. Three original and unique testimonies on how water can be sensual.