| Title | DOG ATE DOVE |
| Brand | MAZARINE |
| Product/Service | RESTAURANT |
| Category |
A06. Posters |
|
Entrant Company
|
ADPRO Kiev, UKRAINE
|
|
Advertising Agency
|
ADPRO Kiev, UKRAINE
|
Credits
| Vladimir Kobets |
Adpro |
Creative Director |
| Ivan Vyshchepan |
Adpro |
Art Director |
| Mila Yazvinskaya |
Adpro |
Copywriter |
| Kirill Chumak |
Adpro |
Account Manager |
| Elena Chizhova |
Adpro |
Project Manager |
Brief Explanation
It was not a restaurant. It was not a bar. It was something special: place about food, wine and coffee... That autumn new places for different audience opened every week in Kyiv. The restaurant Dog Ate Dove targeted on the most demanding one: intellectual elite, creators and successful people which is hard to impress. But we caught their attention!
The Brief
The brief was to attract the attention of the audience, and to lure consumers into the restaurant.
How the final design was conceived
We have created special posters that revealed the philosophy of the place and seeded the idea: From Past To Future. No matter how the world fashion and technology have changed it's all for humans’ basic needs: candle or lamp give light, phone or iPhone – communication and restaurant - rendezvous.
Indication of how successful the outcome was in the market
We intrigued and achieved our goals! 700% attendance in restaurants opening due to this poster series.