| Title | YOGA HANGERS |
| Brand | OMNITOM |
| Product/Service | YOGA APPAREL |
| Category |
A04. Promotional Item Design |
|
Entrant Company
|
NOBLE GRAPHICS\TBWA Sofia, BULGARIA
|
|
Advertising Agency
|
NOBLE GRAPHICS\TBWA Sofia, BULGARIA
|
Credits
| Marsel Levi |
Noble Graphics |
Creative Director |
| Penko Kotov |
Noble Graphics |
Copywriter |
| Eva Markova |
Noble Graphics |
Graphic Designer |
| Stefan Ivanov |
Sculptor |
Production Designer |
Brief Explanation
Omnitom is a yoga apparel brand. The company creates beautiful clothes using fabrics and patterns that help every yoga enthusiast.
The Brief
The problem is that the brand Omnitom was largely unknown. Even frequent yoga goers didn't know there were special clothes for practicing yoga.
How the final design was conceived
To make our claim we developed special 'yoga' hangers. They were made out of wire, just like normal hangers, but bent in well-known yoga positions (asanas).
Indication of how successful the outcome was in the market
The hangers were placed in lockers at sport centers around town.