| Title | ICON OF THE CENTURY |
| Brand | COCA-COLA |
| Product/Service | COCA-COLA |
| Category |
F01. Typography |
|
Entrant Company
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Advertising Agency
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Media Agency
|
MEDIACOM Düsseldorf, GERMANY
|
Credits
| Dr. Stephan Vogel |
Ogilvy Germany |
Chief Creative Officer |
| Dr. Stephan Vogel |
Ogilvy Germany |
Creative Director |
| Esra Bueyuekdoganay |
Ogilvy Germany |
Art Director |
| Esra Bueyuekdoganay |
Ogilvy Germany |
Designer |
| Esra Bueyuekdoganay/Taner Ercan |
Ogilvy Germany |
Copywriter |
| Esra Bueyuekdoganay |
Ogilvy Germany |
Idea/Concept |
| Michael Fucks/Matthias Jannke/Christopher Isenbuerger |
Ogilvy Germany |
Account Management |
| Guido Rosales/Christoph Isenbuerger/Philip Hartmann |
Coca-cola |
Advertiser's Supervisor |
Brief Explanation
A bottle makes history. Since 1915 the legendary bottle shape of Coca Cola embodies the timeless
design and has become essential of everyday culture all around the world. It is iconic.
And this year the iconic Coca Cola bottle becomes 100 years old. A good reason to celebrate.
The Brief
Create an ad to celebrate the 100th anniversary of the Coca Cola bottle in a way nobody has seen
before
How the final design was conceived
For the 100th anniversary we created an outdoor poster which shows the Coca Cola bottle without
actually showing it.
Indication of how successful the outcome was in the market
We created a poster, which shows the Coca Cola bottle without actually showing it.
By deforming the logo everybody get the impression to recognize the Coca Cola bottle without
actually seeing it.
The target audience was riveted by this ad. Everybody had the impression to see the bottle.